Apple has given second life to the Pixies' 1988 track 'Gigantic' in a new spot that will have you mouthing along to the chorus about 45 seconds into the 90-second spot.
The first few scenes are dedicated to the utility that an iPhone offers to musicians, but before long it becomes evident that the iPhone has a broader application that reaches into virtually every aspect of our lives. And just to show us that Apple's marketers follow no rules, the ad also includes a seemingly unrelated catchphrase that was borrowed from the Dove 'Real Sketches' campaign.
We've all seen those glitzy Forbes rich lists teeming with the world's millionaires and billionaires, but what about when it comes to regular people? How does your income stack up against the rest of the world? Global Rich List puts things in a bit of humbling perspective.