Apple gets this catchy '80s track stuck in viewers' minds

  • PopPress
  • April 24, 2014
  • StopPress Team
Apple gets this catchy '80s track stuck in viewers' minds

Apple has given second life to the Pixies' 1988 track 'Gigantic' in a new spot that will have you mouthing along to the chorus about 45 seconds into the 90-second spot.

The first few scenes are dedicated to the utility that an iPhone offers to musicians, but before long it becomes evident that the iPhone has a broader application that reaches into virtually every aspect of our lives. And just to show us that Apple's marketers follow no rules, the ad also includes a seemingly unrelated catchphrase that was borrowed from the Dove 'Real Sketches' campaign.     

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is your agency pitch ready?

  • PopPress
  • September 19, 2017
  • StopPress Team
Is your agency pitch ready?

The NZME Agency team is enlisting Auckland agencies to get involved in some friendly competition, with the launch of its inaugural inter-agency cricket The Agency Super Smash Big Bash Premiere League competition.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit