3D printing spawns whisky sculptures

  • PopPress
  • April 9, 2015
  • StopPress Team
3D printing spawns whisky sculptures

Japanese advertising agency TBWAHakuhodo created amazingly intricate 3D-printed ice cubes for a campaign for its client Suntory Whisky. 

To create the cubes, the agency used a CNC (computer numerical control) milling machine or router to whittle blocks of ice into sculptures, according to IBT Times, which include the Statue of Liberty, a scorpion, a horse leaping out of your drink, space ships and many more.

The campaign, called “3D On The Rocks”, has won a branded content and entertainment Lotus trophy at the Asia Pacific Advertising Festival in Thailand.

Each ice cube took up to six hours to create on a router that was chilled to -7C, with a thick drill peace carving out each rough outline before being switched for a finer one, which sculpted the more intricate details.

Miwako Fujiwara from TBWA/Hakuhodo told CNET that "a touch of chilled whisky polishes the surface of the ice and gives a beautiful shine to the sculpture."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Eat the ice cream

  • PopPress
  • September 20, 2017
  • StopPress Team
Eat the ice cream

Ice cream, it's a delicious frozen treat that's typically presented in a joyful light, but that's not the case for Halo Top. The ice cream brand has opted for an unsettling and creepy ad instead.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit