Let’s face it, humans have been known to make some highly questionable decisions. It’s no wonder ostensibly infallible artificial intelligence that promises to remove our human margin of error has been seeping into every industry by osmosis, ours being no exception. But interested parties should proceed with caution.
Marketing, advertising & media intelligence
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Kiwi’s connection to nature is truly a special thing that remains resilient despite the influence of a changing world and the impact on our priorities and potential alternative experiences. But the world and our lives are changing and the result has been a more overtly holistic aspect to Kiwi’s connection with nature.
There’s never been a better time to be a marketer. We’ve got access to tools our forebears would hardly believe, levels of data that allow for finer and finer resolution, while every day exciting new ways to connect with our audiences are devised.
Jeff Harris, creative director of Track NZ, reflects on his experiences judging "Caples 2.0" and points out the variety of stand-out work.
Kiwis have traditionally shied away from celebrating their successes. But the tides are turning and we’re getting more comfortable fronting up to our wins, but only as long as it’s done with humility and backed up with proof. TRA marketing manager Claire Tutill takes a look at awards for awards sake.