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Colleen Ryan explores the balanced diet of marketing

  • Voices
  • September 13, 2018
  • Colleen Ryan
Colleen Ryan explores the balanced diet of marketing

Responding to the ongoing Byron Sharp versus Mark Ritson debate about the value of brand perceptions, TRA partner Colleen Ryan takes a look at how brands need to get the balance of marketing just right.

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The upside of alienation—Have your say

  • Voices
  • September 12, 2018
  • Graham Medcalf
The upside of alienation—Have your say

Was Nike's 'Dream Crazy' campaign featuring Colin Kaepernick a poor decision or an astute understanding of Nike’s target market? Graham Medcalf takes a look. PLUS: StopPress readers have their say.

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Greg Sampson takes a look at the tyranny of absolutes

  • Voices
  • September 10, 2018
  • Greg Sampson
Greg Sampson takes a look at the tyranny of absolutes

Responding to the ongoing Byron Sharp versus Mark Ritson debate about the value of brand perceptions, TRA business director Greg Sampson takes a look at how the context is key.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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Kiwi Cultural Code #6: Humour

  • Voices
  • August 28, 2018
  • Colleen Ryan
Kiwi Cultural Code #6: Humour

TRA head of strategy Colleen Ryan takes a look at New Zealanders' sense of humour.

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Ben Goodale on the changing landscape of data privacy in NZ

  • Voices
  • August 23, 2018
  • Ben Goodale
Ben Goodale on the changing landscape of data privacy in NZ

Managing director at JustOne Ben Goodale takes a look at the increasing distrust of online data security and how to secure data privacy for future generations.

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