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When not to target new New Zealanders

  • Voices
  • December 3, 2018
  • Carl Sarney
When not to target new New Zealanders

“I never thought of myself as ‘Asian’ until I moved to New Zealand, I’m not Asian, I’m Chinese, and I’m not just Chinese, I’m Shanghainese.” These words from a Chinese, sorry, Shanghainese person I interviewed helped me realise how foolishly blunt New Zealand marketers are being when they say they want to target ‘the Asian population’.

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Gray Matters: life, diversity, leadership and sky

  • Voices
  • November 30, 2018
  • Graham Medcalf
Gray Matters: life, diversity, leadership and sky

Graham Medcalf takes a look at the week that was, covering meaning-of-life, diversity in ad agencies, the value of technology and the future of Sky TV.

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This is PR’s Moneyball Moment

  • Opinion
  • November 29, 2018
  • Nikki Wright
This is PR’s Moneyball Moment

Nikki Wright, managing director of Wright Communications, writes about her learnings and observations after attending the PRovoke18 Conference in Washington DC.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

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New migrants bring their culture with them, and it’s not what you think it is

  • Opinion
  • November 27, 2018
  • Colleen Ryan
New migrants bring their culture with them, and it’s not what you think it is

TRA's Colleen Ryan looks at the importance of understanding the nuances of new migrants to New Zealand.

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Gray Matters: Radio, boomers, trust and promos

  • Voices
  • November 23, 2018
  • Graham Medcalf
Gray Matters: Radio, boomers, trust and promos

Graham Medcalf takes a look at the week that was, covering radio, the baby boomers, trusted professions and promotions.

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