Responding to the ongoing Byron Sharp versus Mark Ritson debate about the value of brand perceptions, TRA partner Colleen Ryan takes a look at how brands need to get the balance of marketing just right.
Marketing, advertising & media intelligence
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Was Nike's 'Dream Crazy' campaign featuring Colin Kaepernick a poor decision or an astute understanding of Nike’s target market? Graham Medcalf takes a look. PLUS: StopPress readers have their say.
Responding to the ongoing Byron Sharp versus Mark Ritson debate about the value of brand perceptions, TRA business director Greg Sampson takes a look at how the context is key.
TRA head of strategy Colleen Ryan takes a look at New Zealanders' sense of humour.
Managing director at JustOne Ben Goodale takes a look at the increasing distrust of online data security and how to secure data privacy for future generations.