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David Storey shares a few of his favourite things

  • Q&A
  • May 1, 2017
David Storey shares a few of his favourite things

As part of its Design Month, Idealog picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here's Insight Creative's David Storey.

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Nick McFarlane on Hunting the Killer Idea

  • Regular voices
  • May 1, 2017
  • Nick McFarlane
Nick McFarlane on Hunting the Killer Idea

How hard is it to write a book, exactly? What about one that's about how to harness your best ideas? FCB Senior designer and author of the book Hunting the Killer Idea Nick McFarlane explains the highs and lows of the creative process of writing a book about creativity (creativity-ception). Plus: Win one of three copies of his book up for grabs - see below for how to enter.

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AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
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Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Typing into Google is so 2016

  • Regular voices
  • April 24, 2017
  • Ben Rose
Typing into Google is so 2016

NIB's Ben Rose on why he anticipates more people will be cracking jokes with Google and Amazon's voice-activated services in the near future.

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voices

Hey planners: you’re fired

  • Regular voices
  • April 20, 2017
  • Vincent Heeringa
Hey planners: you’re fired

Vincent Heeringa takes a look at the customer journey that is now so complex, media planners just became redundant.

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Reuben Woods shares a few of his favourite things

  • Q&A
  • April 18, 2017
  • Idealog
Reuben Woods shares a few of his favourite things

As part of Idealog's Design Month, several wise souls from across the industry (and beyond) shared some insights on their favourite design-related things. In this edition, we chat to Woods Creative managing director Reuben Woods about design, surfing and following in his father's footsteps.

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The rise and rise of foodie-ism

  • Opinion
  • April 18, 2017
  • Amber Coulter
The rise and rise of foodie-ism

TRA's Amber Coulter takes a look at our post-material world to see how food has become an experience from the way we eat it to the way we share it.

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The stationery market is far from stationary

  • Opinion
  • April 10, 2017
  • Dulcie Tauri
The stationery market is far from stationary

The desire to disengage from the digital world and reminisce over ‘real things’ has been a key driver of the analogue counter culture. TRA senior consultant Dulcie Tauri reflects on the rise of the tactile buzz.

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Authentic empathy – is there any other type?

  • Opinion
  • April 3, 2017
  • Antonia Mann
Authentic empathy – is there any other type?

We thought we were getting pretty good at empathy but 2016 showed us that we have a lot to work on. The shock of Brexit, Trump and similar events around the world suggest that we have been perhaps a bit selfish and selective in how, when and with whom we are empathetic. 2017 sees a ramped-up call for empathy – it’s now more important than ever. But it needs to be empathy that is authentic, humble and self- aware.

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