Compac's Perry Sansom reckons that it won't be long before consumers are talking about Zespris, Envys and Halos rather than generic items of fruit.
Marketing, advertising & media intelligence
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With Sky facing an onslaught of criticism from all directions, Receptive.tv's Sam Aldred offers his advice on a few changes that could help the brand.
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After discovering a fake review on her website from a PR staffer, Consumer New Zealand's Sue Chetwin described PR agencies as the 'original fake news artists'. And this was an accusation that BlacklandPR director Mark Blackham took immediate exception to. Here's his response to Chetwin.
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As a former journalist who still likes the weight of paper in his hands, One Plus One Kelly Bennett hopes predictions of the death of print are exaggerated.
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What do napkins, chicken wings, malls and wine corks have in common? Millennials are being blamed for the death of all those things.
Damon Stapleton spots a few new faces at Cannes but finds comfort in the familiarity of what the event has always stood for.
Dow Design's Simon Wedde argues that you should give branding a fair go.
What colour is your Fidget Spinner? Can you stack and spin? Have you stepped up from standard to stainless steel? These are the big questions buzzing around primary school playgrounds right now. But what’s it all about? What is a Fidget Spinner? Why is it relevant in a marketing blog? And have we just forgotten about Pokèmon Go?
What makes a conversation memorable? Damon Stapleton believes the answer might lie in the words of a few taxi drivers he's encountered over the last 20 years.