Damon Stapleton argues that you never go to D&AD expecting to win a pencil. And that's exactly what makes the show special.
Marketing, advertising & media intelligence
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As part of its Design Month, Idealog picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here's Insight Creative's David Storey.
How hard is it to write a book, exactly? What about one that's about how to harness your best ideas? FCB Senior designer and author of the book Hunting the Killer Idea Nick McFarlane explains the highs and lows of the creative process of writing a book about creativity (creativity-ception). Plus: Win one of three copies of his book up for grabs - see below for how to enter.
NIB's Ben Rose on why he anticipates more people will be cracking jokes with Google and Amazon's voice-activated services in the near future.
'Organisations waste billions of dollars each year on customer loyalty programmes that don’t work' – Accenture research
Accenture's Ben Morgan argues that it's important to show loyalty to customers when it matters to them, rather than rely on loyalty programmes.
New technology means there's a demand for new ways to tell stories, says TRA head of design Kate Snushall.
Vincent Heeringa takes a look at the customer journey that is now so complex, media planners just became redundant.
As part of Idealog's Design Month, several wise souls from across the industry (and beyond) shared some insights on their favourite design-related things. In this edition, we chat to Woods Creative managing director Reuben Woods about design, surfing and following in his father's footsteps.
TRA's Amber Coulter takes a look at our post-material world to see how food has become an experience from the way we eat it to the way we share it.
DDB chief creative officer Damon Stapleton says that rather than capturing a cultural moment, Pepsi's ad provided a parody of it.
TRA's Colleen Ryan navigates the behavioural patterns people use to make decisions to help marketers use them to their advantage.
The desire to disengage from the digital world and reminisce over ‘real things’ has been a key driver of the analogue counter culture. TRA senior consultant Dulcie Tauri reflects on the rise of the tactile buzz.
TRA's Shaun Fitzgibbon takes a look at how corporate sustainability has come a long way in the last decade, with many of the most successful businesses, both large and small, implementing sustainability strategies.
We thought we were getting pretty good at empathy but 2016 showed us that we have a lot to work on. The shock of Brexit, Trump and similar events around the world suggest that we have been perhaps a bit selfish and selective in how, when and with whom we are empathetic. 2017 sees a ramped-up call for empathy – it’s now more important than ever. But it needs to be empathy that is authentic, humble and self- aware.
GMS Management's Carrick Graham gets real about PR and 'The Pit Strategy'.