Year in Review: Taryn Hamilton, M2 Group

  • Year in Review
  • December 22, 2015
Year in Review: Taryn Hamilton, M2 Group

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Taryn Hamilton, General Manager of M2 Group offers his two cents.

1. Favourite local campaign that isn't yours

Trustpower's. Just kidding .

I think the latest New World Xmas brand ad is fantastic.

2. Favourite campaign that is yours

One that never saw the light of day, around our little Global Mode controversy. We had a campaign all set up and ready to go that we think would have be awesome. Bummer we couldn’t launch it.

3. Favourite international campaign

Although I’m not much of a Clarkson fan, the Amazon Prime drones delivery service is awesome.

4. Least favourite campaign

Other than Trustpower’s and Donald Trump's?

Maybe because it’s recent, the Whitcoulls Xmas TVC where they are carolling is about as nausea-inducing an ad as I’ve seen in a while. No one is that happy.

5. Your own biggest success

We had a big FY. We took about a third of the market's growth which is over twice our market share. No one thing cracked it. It was more doing most things incrementally better over time.

6. Favourite magazine/website/TV show/radio show/podcast/news service/app/song/other

Too easy, Netflix. My fibre connection gets a solid workout.

7. Most ridiculous buzzword

It’s not a ‘buzzword’ I guess, but ‘bae’. Give me strength.

I’ve banned my kids from using it. I’d be less offended if they said ‘F&ck’.

8. Best innovation

The one that has made the biggest change for me this year has to be Uber.

The Tomatan, the wearable automatic tomato feeder looks like a bit of a game changer also.

Oh and the progress of driverless car technology is going to change society, can’t wait.

9. Most over-hyped ‘innovation’

Apple watch, what a let-down. I’m sure it will get better and we’ll all have a smart watch in due course.

10. Best brands

Uber. Fitbit. Air NZ.

11. Best stoush of the year

The one closest to home is obviously Slingshot vs. Sky/TVNZ/Mediaworks/Spark.

From the sidelines, almost everybody vs. Mediaworks has been an interesting watch!

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga
Sponsored content

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga

When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit