Year in Review: Steve Kane, Y&R NZ

  • Year in Review
  • January 5, 2016
  • StopPress Team
Year in Review: Steve Kane, Y&R NZ

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Steve Kane, managing director of Y&R NZ, thought about 2015.

1. Favourite local campaign that isn't yours

To-Die-For Fargo-Inspired Woollens Collection for Neon. I liked it so much I came out of social media hibernation to finger it on the Facebook.

2. Favourite campaign that is yours

McWhopper.

3. Favourite international campaign

McWhopper.

4. Least favourite campaign

The ugly ascendancy of Republican presidential candidate Donald Trump.

5. Your own biggest success

That the good ship Y&R and all that sail in her.

6. Favourite magazine/website/TV show/radio show/podcast/news service/app/song/other

I still marvel every time I use​ Shazam. Its dark sorcery greatly enhances my life.

7. Most ridiculous buzzword

Ideate.

8. Best innovation

Netflix’s ‘Pause’ socks

9. Most over-hyped ‘innovation’

New flag.

10. Best brands

Devo (David Walden).

11. Best stoush of the year

John Key and his memory.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton
features

2018 RAE Awards celebrate effectiveness of research, data and insights at the Hilton

Celebrating research effectiveness, the research industry came out en masse for its 2018 RAE Awards with a glamorous evening at The Hilton on 17 August. This year’s RAE Awards attracted 50 entries across nine categories.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit