Year in Review: Steve Kane, Y&R NZ

  • Year in Review
  • January 5, 2016
  • StopPress Team
Year in Review: Steve Kane, Y&R NZ

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Steve Kane, managing director of Y&R NZ, thought about 2015.

1. Favourite local campaign that isn't yours

To-Die-For Fargo-Inspired Woollens Collection for Neon. I liked it so much I came out of social media hibernation to finger it on the Facebook.

2. Favourite campaign that is yours


3. Favourite international campaign


4. Least favourite campaign

The ugly ascendancy of Republican presidential candidate Donald Trump.

5. Your own biggest success

That the good ship Y&R and all that sail in her.

6. Favourite magazine/website/TV show/radio show/podcast/news service/app/song/other

I still marvel every time I use​ Shazam. Its dark sorcery greatly enhances my life.

7. Most ridiculous buzzword


8. Best innovation

Netflix’s ‘Pause’ socks

9. Most over-hyped ‘innovation’

New flag.

10. Best brands

Devo (David Walden).

11. Best stoush of the year

John Key and his memory.

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Rogue Society and Motion Sickness explain name change to Scapegrace

  • Advertising
  • March 17, 2018
  • Sarah Pollok
Rogue Society and Motion Sickness explain name change to Scapegrace

A new campaign by Rogue Society Gin, via Motion Sickness, declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called 'Rogue', the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.

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