Year in Review: Sean Keaney, FCB Wellington

  • Year in Review
  • December 28, 2015
  • StopPress Team
Year in Review: Sean Keaney, FCB Wellington

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Sean Keaney, general manager of FCB Wellington, thought about 2015.

1. Favourite local campaign that isn't yours

Lotto – what is it about lottery tickets and boats?

2. Favourite campaign that is yours

NZ Post’s , You Can with Charles Dance – it did what we needed it to and I got to meet Tywin Lannister!

3. Favourite international campaign

Nazis against Nazis from GGH Lowe  - just clever.

4. Least favourite campaign

Youi……sorry can’t get past the creepy talent!

5. Your own biggest success

Joining FCB (that’s what I was supposed to say aye Brian)

6. Favourite magazine/website/TV show/radio show/podcast/news service/app/song/other

Give up Your Dreams by the Phoenix Foundation, these guys just get better and better.

7. Most ridiculous buzzword

“Connectability”

8. Best innovation

The My Food Bag chiller box – no longer have to worry about not being home at delivery time.

9. Most over-hyped ‘innovation’

Radio Live’s Paul Henry show – it’s just radio with pictures.

10. Best brands

Uber  - love the cut of their gib.

11. Best stoush of the year

John Campbell vs TV3, sadly the best guy lost.

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