With a new office in Amsterdam, a host of awards, some massive international clients, a few stroke-inducing side projects and a cause-based cat telethon to promote internet freedom, Resn has further cemented its well-earned reputation as one of the world’s best—and most experimental—digital agencies in 2012. Kris Hermansson and Steve Le Marquand log on.
1) Favourite campaign that isn’t yours
http://www.youtube.com/watch?v=Dbq6IFVD_S4Briscoes, because they have gotten slightly better.
2) Favourite campaign that is yours
https://www.youtube.com/watch?v=J6yrx8RYtCc
EDF light games. The Olympics inside your monitor.
3) Best brand
Ableton. German precision at its best.
4) Best stoush
http://www.youtube.com/watch?v=ms3MN9LPpv8People vs. Boat vs. Nature
5) Heroes
https://www.youtube.com/watch?v=IQkzfbgC8qgDiscovering Wings Hauser star of GetEven
6) Villains
48 fps and slow YouTube.
7) Most memorable marketing moment
http://www.youtube.com/watch?v=puGA2N5pxeIAnd it starts right now!
8) A few predictions for 2013
More internet, less TV, more mobile, less desktop, more home brewing, more beer guts.
*May have happened earlier than 2012.