Year in Review: Kate Humphries

  • Year in Review brought to you by Marsden Inch
  • January 21, 2013
  • StopPress Team
Year in Review: Kate Humphries

After another year of nurturing, moulding and shaping spongey young brains at Media Design School, course leader Kate Humphries looks back on 2012. 

1) Favourite campaign

Dogs come when they're called; cats take a message and get back to you later. So, in that eternal battle that pits cat against dog I’m not going to choose between the kamikaze Toyota cat and those car-driving pooches. I’m just going to love them both for what they are. 

2) Least favourite campaign didn’t really mind Air NZ’s Middle-earth vid but that annoying, patronizing Ed and Melanie thing. They are supposed to be actors, right? Grrrrrrrrr…. hate, hate, hate you so much I’m going to jump out of this plane right now. Now, how is that safe?

3) Best brand Pizza (although you scared the b’jesus out of me when you pulled Paul Strong’s bearded head out of a paper bag). 

5) Best stoush 

I’m currently enjoying Holy Moly ice cream vs. Fonterra.

6) Heroes

Intern teams. The good ones who don’t quite get to be the right team, at the right time, in the right place, with the right brief.

7) Villains

Sorry to hark back to it, but whatever the goddamned judging process was that meant Ghost Chips lost out on a gold Axis.

8) Most memorable marketing moment

When I started thinking about picking a favourite, a roll call of absolutely good work started springing to mind, not just the dogs and the cats, but also Westpac old flatties, the recent YWCA work, the Amnesty timeline, ‘It pays to push your luck’ campaign, Shape’s Roadies, Subway radio. 

9) A few predictions for 2013

Axis 2013 steps up to the plate and, hurrah, look at that, bravely rewards mould breaking, effective work with a gold. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Rogue Society and Motion Sickness explain name change to Scapegrace

  • Advertising
  • March 17, 2018
  • Sarah Pollok
Rogue Society and Motion Sickness explain name change to Scapegrace

A new campaign by Rogue Society Gin, via Motion Sickness, declares they have ‘made a name for themselves’ and the New Zealand company doesn’t just mean figuratively. After an international scuffle with an American brewing company that had a beer called 'Rogue', the company has rebranded to be Scapegrace Dry Gin to better promote its product overseas.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit