Year in Review: John Baker, Tangible Media

  • Year in Review
  • December 29, 2015
  • John Baker
Year in Review: John Baker, Tangible Media

Every year, stoppress asks players in the local industry for their reflections on the marketing year that was. Next up is the boss of Stoppress, Tangible Media chief executive John Baker.

  1. Favourite local campaign that isn't yours

Love from Land Rover – agile, clever, brave and real.

  1. Favourite campaign that is yours

The De’Longhi MultiFry Challenge with Mediacom – What at first sounds like something hideous from Saturday morning TV is actually a finely crafted piece of content.

The De'Longhi MultiFry Challenge

De'Longhi bet Claire Aldous, Dish's Food Editor, a MultiFry that she couldn’t stay away from her beloved oven for one day. Here’s what happened…

Posted by Dish Magazine on Sunday, 20 December 2015

  1. Favourite international campaign

Choose Beautiful for Dove – Yes, it’s been incredibly polarising but I have a soft spot for this series and get a bit emotional watching them.  Based on the evidence I have seen, also spectacularly successful.   

  1. Least favourite campaign

Anything with pop-ups.

  1. Your own biggest success

It’s a team game but the development of Dish across all platforms including the launch of the paywall has been pretty significant this year.

Silver Fern Farms Beef Tenderloin Eye Fillet

If you’re looking for a delicious dinner option, Silver Fern Farms' Beef Tenderloin Eye Fillet promises supreme tenderness and a refined flavour.

Posted by Dish Magazine on Tuesday, 15 December 2015

  1. Favourite magazine/website/TV show/radio show/podcast/news service/app/song/other

It would be wrong to vote for one of our own so it would have to be The Spinoff – I was an early sceptic with respect to commercial sustainability but Duncan [Greive] is bloody talented and looks to be creating an editorial Noah’s ark.   

  1. Most ridiculous buzzword

Native advertising.

  1. Best innovation

Facebook Instant Articles.

  1. Most over-hyped ‘innovation’

Periscope.

  1. Best brands

Air New Zealand.

  1. Best stoush of the year

Media agencies vs creative agencies.

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