It’s been a cracking year for the crew of Clemenger BBDO Wellington, with the agency winning four Cannes Lions, three Gold Effies, New Zealand's only D&AD Yellow Pencil for Ghost Chips and securing more work in The Work than any other Kiwi agency. Here’s what caught the attention of the lads at the helm, Philip Andrew and Andrew Holt.
1) Favourite campaign that isn’t yours
http://www.youtube.com/watch?v=dZfkSAQWz9EHolty: For a long awaited return to form I’d have to go for Saatchi & Saatchi’s death wish cat TVC for Toyota Corolla. If the cat could talk, it would surely say “Bugger!”
http://www.youtube.com/watch?v=_GbHpqfv9isDuster: I have four highly-strung Burmese cats at home so we are constantly traumatised by that cruel and mischievous ad. We also have beer at home and I reckon nothing comes even remotely close to Carlton Draft ‘Beer Chase’ out of Clems Melbourne. The best TV spot of the year if you ask me, which you did.
2) Favourite campaign that is yours
Holty: NZTA Flash Drive Facebook game. A simple point well made.
http://www.youtube.com/watch?v=FtBtOou6dYcDuster:Easy. Flybuys ‘Little bit of good.’
3) Least favourite campaign
http://www.youtube.com/watch?v=cBlRbrB_GncHolty: The Air New Zealand inflight safety epics. Just tell me what to do in the event of imminent death and then take off.
Duster: Any brand that thinks they can be my friend on Facebook.
4) Best brand
Holty: Wellington. Transformed itself wholeheartedly into the Middle of Middle-earth and inspired some wonderful Hobbit related PR stunts. I doff my cloak to my adopted hometown.
Duster: The Royal New Zealand Ballet.
5) Best stoush
Holty: The AdContrarian vs. muddle-headedness. Bob Hoffman’s refusal to believe the hype is a daily must read and a reminder that ours is a simple business, which we complicate at our peril.
Duster: Holty vs. the asset sale protesters.
Holty: The EFFIES jury, for righting a few wrongs.
Duster: The AXIS jury for giving the EFFIEs jury such a clear brief and the TV networks for shhhhhhhing Harvey Norman.
Holty: Big Tobacco. Plain packaging is about health, not IP.
8) Most memorable marketing moment
Holty: Sponsorslogos on the All Blacks jersey. Is it just coincidence they promptly got flogged by England?
Duster: ANZ Bank trying to be nice to National Bank customers then replacing the black horse with a large black dog and hoping no one would notice.
9) A few predictions for 2013
Holty: Man City to retain the Premiership.
Duster: The recent Wellington trend of nude running won't last much past autumn.