Year in Review: Ant Salmon, Big Communications

  • Year in Review
  • January 3, 2018
  • Ant Salmon
Year in Review: Ant Salmon, Big Communications

Favourite local campaign that isn't yours

Favourite campaign that is yours

World Masters Games for Barfoot & Thompson.

Favourite international campaign

It’s not a campaign, but the way podcast Shit Town spread around the world in 48 hours was extraordinary.

Least favourite campaign

In retrospect, the Labour Party campaign seems to have lacked integrity. 

Your own biggest success

We’re still here and still relevant. It’s Big’s 15th Christmas break. 

Most significant launch/innovation/thing of the year

The Kodiaq. The first major SUV from ŠKODA, in a country with loads of them to choose from, and it won New Zealand AA Car of the Year.

What should be un-invented?

UFC.

Lamest trend

Linkedin seems to have turned into daytime Facebook. 

Best brands

Otrivine (users will understand). 

Best stoush

Ritson vs evangelism & propaganda.

Heroes

Big’s clients. 

Villains

Winston Peters. 

What died in 2017?

My comprehension of society’s moral compass.

What’s the biggest mistake marketers will make in 2018?

Not learning from their mistakes.

What’s the most Black Mirror/sci-fi horror thing likely to happen in the near future?

I don’t understand the question.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Auckland Transport takes a hard look at the road toll with its latest road safety campaign

  • Advertising
  • November 21, 2018
  • StopPress Team
Auckland Transport takes a hard look at the road toll with its latest road safety campaign

Auckland Transport has teamed up with Ogilvy to release '64', a road safety awareness campaign that draws attention to the significant increase in Auckland's road toll in recent years.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit