Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Andrew Reinholds, managing partner of OMD, thought about 2015.
1. Favourite local campaign that isn't yours
I have a real soft spot for the work Colenso BBDO does for the NZ Book Council. Their “well-written weather” reports is just another example of the small but perfectly formed campaigns they front up with year after year.
2. Favourite campaign that is yours
It was great to see Air New Zealand back so strongly with domestic brand work in 2015. It was a huge effort from everyone here at OMD as well as with Matt, Craig & the team at TRUE to get it to market.
3. Favourite international campaign
Always #LikeAGirl (I think it was this year anyway).
4. Least favourite campaign
I’ll leave that to the trolls. There’s enough hate out there already…
5. Your own biggest success
We’re continuing to work hard to make OMD a better agency to work at and with. Being awarded Campaign Asia’s New Zealand Media Agency of the Year (for the third time in a row) was an awesome way for the team to end 2015.
6. Favourite magazine/website/TV show/radio show/podcast/news service/app/song/other
The Daily Show. Trevor Noah is doing an incredible job of replacing the irreplaceable.
7. Most ridiculous buzzword
“Content is King”.
8. Best innovation
Pushpay – now donating to your church is only a push away. What’s not to love?
9. Most over-hyped ‘innovation’
Content – I think we’ve all become terribly confused as to what we even mean when we talk about “content”. Let’s be honest, most of the stuff brands churn out is rubbish.
10. Best brands
Air New Zealand, The All Blacks, The Black Caps.
11. Best stoush of the year
Donald Trump vs sanity.