Alasdair 'Sick Problems' Thompson's attempts to clamber out of the huge hole he dug himself last week was a massive PR trainwreck. And you can always rely on Tui to embrace the media zeitgeist on its billboards to try to sell more beer.
Marketing, advertising & media intelligence
Brewers Association of NZ enlists famous local boozers to push the real beauty of beer, but is it another example of 'fake transparency'? - UPDATED
The Advertising Standards Authority has ruled that the ‘Beer The Beautiful Truth’ campaign is not misleading. However, the ASA has partially upheld one element of the complaint, ruling that Olympics gold medalist rower Eric Murray was a ‘hero of the young’ with special appeal to minors.