Physical distance matters not. Digital tribes rule the roost. And KPMG International has put together a white paper that examines the need for marketers to target customers in a completely different way. Segmenting customers by demographics, geography and income levels is a blunt instrument in the digital economy. It’s no longer about a global versus local. It’s now about digital tribes and these tribes are more likely to form around areas of interest than geography. So is the existing marketing Holy Grail of a deep one-to-one brand connection with consumers outdated?
Newshub's latest video dabbles in social experimentation to show how one man's viewing habits have the ability change. PLUS, TVNZ responds to Newshub's claim to being New Zealand's number one source for news.