The Year in Review: Wendy Rayner

  • Advertising
  • December 13, 2011
  • StopPress Team
The Year in Review: Wendy Rayner

Through a series of huge product relaunches and lotteries innovations, as well as great campaigns for Lotto, Instant Kiwi and Big Wednesday, NZ Lotteries has increased its sales by more than $250 million in recent years, an increase bigger than the total chocolate confectionary category in New Zealand. And head of marketing Wendy Rayner has played an integral role in that rise. As a result, she won the prestigious TVNZ-NZ MarketingMarketer of the Year award this year. Here's what caught her attention in 2011.  

1) Favourite campaign that isn’t yours: Youtube VideoYoutube Video Youtube VideoSky Drill Sergeant. A brilliant integrated campaign.

2) Favourite campaign that is yours: Youtube VideoStill the lucky Lotto dog, “Wilson". Watch out for all new episodes in his life in the new year.

3) Least favourite campaign: Youtube VideoSorry, not a big fan of the Coleman’s Countdown family. Love the new stores though.

4) Best brand: Croucher Brewing Co. Awesome Kiwi-made boutique beer.

5) Best stoush: No comment

6) Heroes: Just to be different from Richie McCaw, The Mad Butcher for fighting the big “C” and still making great radio. Love the ones on George FM. A Kiwi icon.

7) Villains: Air New Zealand’s Rico. Not sad to see him go.

8) Most memorable marketing moment: Okay, it’s cliched, but winning ‘Marketer of the Year’ was up there.

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Tonkin + Taylor’s Briana Miller talks carving out her niche in the industry

  • Marketing
  • October 19, 2018
  • StopPress Team
Tonkin + Taylor’s Briana Miller talks carving out her niche in the industry

Tonkin + Taylor customer experience advisor Briana Miller continuously upskills to put as much as she can into her work. After starting in an administrative role, she’s worked her way up and has already proved herself be a real asset to the industry and was one of this year’s TVNZ-NZ Marketing ‘Rookie Marketer of the Year’ finalists. We chat with her about the journey so far.

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