The Year in Review: Scott Wright

  • Advertising
  • January 16, 2012
  • StopPress Team
The Year in Review: Scott Wright

Frucor, with the help of its long-time agency Colenso BBDO, maintained its consistency in 2011, with V continuing its run as one of the country's most innovative brands and Mountain Dew Skate Pinball taking experiential marketing to a whole new level of massiveness. Marketing director Scott Wright spills the beans.

1) Favourite campaign that isn’t yours: Youtube VideoMammoth Dips. Made me smile and made me want to buy it.

2) Favourite campaign that is yours: Youtube VideoMountain Dew Pinball Skatepark for its sheer audaciousness and talkability

3) Least favourite campaign: Anything from the election and Telecom's ‘Abstain’.

4) Best brand: Apple.

5) Best stoush: DB vs the other brewers, and particularly Independent, over the Radler trademark.

6) Heroes: Steve Jobs and the All Blacks.

7) Villains: Depressed global economies.

8) Most memorable marketing moment: Rugby World Cup.

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Spark Lab shows off its mentoring expertise in new campaign

  • Advertising
  • April 27, 2017
  • StopPress Team
Spark Lab shows off its mentoring expertise in new campaign

Spark Lab is on a mission to show that it offers more than just events, so it’s pulled in Sir Ray Avery, Dame Rosanne Meo, Dr Michelle Dickinson (aka Nano Girl) and Eat my Lunch co-founder Lisa King for a new campaign to demonstrate the leadership and mentoring that's on offer to businesses that get involved.

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