The year in review: Lachlan McPherson

  • Advertising
  • December 16, 2010
  • StopPress Team
The year in review: Lachlan McPherson

Publicis Mojo has finished the year on a high, having recently announced Mike Barnwell as executive creative director following Rebecca Carrasco's short-lived tenure in the role and winning the Subway creative account. Its work on Vogel's and Steinlager Pure through the year was well-received and it has also launched a new campaign to try and up Hallensteins' street cred. So, here's what creative director Lachlan McPherson thought about 2010.

1) Favourite campaign that isn't yours

Youtube VideoThe Yellow Chocolate campaign hit at the start of the year. While taking on Google is no mean feat, giving New Zealanders a taste of Yellow was a brilliant way to stay in the game.

2) Favourite campaign that is yours

Youtube VideoHallenstein Brothers. Hallensteins launched the Brothers campaign by giving away over $100,000 worth of free clothes to the men of Canterbury. No strings attached. And they were the first brand to be in the market doing something to help within days of the Christchurch quake. Respect.

3) Least favourite campaign

Harvey Norman. I thought I had escaped that kind of mindless and insulting tripe when I left Australia years ago.

4) Best brand

Steinlager Pure. I'm biased, but the Steinlager Pure iPhone app that has launched around the world is further evidence of world-class ideas being created here in New Zealand.

5) Best stoush

TBWA\ and Droga 5 over the ASB spoils.

6) Heroes

Paul Ellis and Jason Kerrison. They were gracious enough to let me up on stage at the Band Together Concert for Canterbury. Standing there in front of over 100,000 happy fans gave me a small glimpse of why young men pick up a guitar.

7) Villains

Those bankers in New York. Their antics have shaved all of our production budgets.

8) Most memorable marketing moment

Orcon and Special Group's win at Cannes. It was a huge win for New Zealand. I was on the Cyber jury and the campaign was getting major talk just about everywhere I went. I am an Iggy Pop fan too.

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Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

  • Awards
  • October 19, 2018
  • Georgina Harris
Effies 2018: DDB shines golden, takes home Grand Effie and crowned Most Effective Agency of the Year

Auckland’s Shed 10 was taken over by advertising and marketing folk last night, excited to celebrate the country’s most effective marketing campaigns at the 2018 NZ Effie Awards, organised by the Commercial Communications Council in association with TVNZ.

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