The Year in Review: Fraser Gardyne

  • Design
  • January 12, 2012
  • StopPress Team
The Year in Review: Fraser Gardyne

Fraser Gardyne graduated from design school in 1976, was a director at Designworks for ten years, has worked closely with a massive range of Kiwi businesses and, as a result of his committed service to clients and the industry, was awarded the coveted Black Pin at last year's Best Design Awards. Here's some of the goods, bads and uglies of 2011 as seen through his eyes. 

1) Favourite campaign that isn’t yours: Vimeo VideoShare an Idea, the community public engagement campaign developed by Strategy Design & Advertising for the Christchurch City Council.

2) Favourite campaign that is yours: The City LINK, Inner LINK and Outer LINK bus route brand development for Auckland Transport.

3) Least favourite campaign: The Z Energy brand.

4) Best brand: Globally, Apple. Locally, Air New Zealand.

5) Best stoush: Can I change this to worst stoush? DB's Radler. I loved Boundary Road Brewery's "Fine, we won't call it a radler then" billboard. The start of the rot, followed by Fonterra and vintage cheese.

6) Heroes: Clients who hire experts and listen to advice. Thanks for letting us do good work for you. You deserve and will get the best.

7) Villains: Micromanagers and people who know the cost of everything and the value of nothing. Don't try and drag us down to your level.

8) Most memorable marketing moment: The opening ceremony for the Rugby World Cup.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit