Youtube VideoDebate about the changing agency model has been raging for a while now. Some indie up-and-comers believe smaller is better, more efficient and less archaic. While bigger full-service multinationals believe the do-it-all-under-the-one-roof approach still works best. Turns out both models are wrong, as this video about the future of advertising made by Toronto agency John St shows.
Marketing, advertising & media intelligence
When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.