Youtube VideoDebate about the changing agency model has been raging for a while now. Some indie up-and-comers believe smaller is better, more efficient and less archaic. While bigger full-service multinationals believe the do-it-all-under-the-one-roof approach still works best. Turns out both models are wrong, as this video about the future of advertising made by Toronto agency John St shows.
Warehouse Stationery has placed 99 in charge of its CRM and business-to-business loyalty programme, BizRewards, and has also also appointed 99PHD (an integrated service between 99 and PHD) as its agency in charge of digital media and search. PLUS: find out who the incumbents were.