Youtube VideoDebate about the changing agency model has been raging for a while now. Some indie up-and-comers believe smaller is better, more efficient and less archaic. While bigger full-service multinationals believe the do-it-all-under-the-one-roof approach still works best. Turns out both models are wrong, as this video about the future of advertising made by Toronto agency John St shows.
Marketing, advertising & media intelligence
The team at True is looking to tap into the $800 million that New Zealanders spend on their dogs every year.