Sam Aldred: a tale of two Sky TVs

  • Voices
  • August 25, 2017
  • Sam Aldred
Sam Aldred: a tale of two Sky TVs
It's a tale of two cities, two Sky TVs and two very different sets of results. For one in London, the best of times, for the other the worst. While Sky in Europe is posting strong results, its local namesake is struggling.

It's an odd situation, as the UK, in particular, is several years ahead of the technology curve than in New Zealand. Over there, sport is no longer exclusive, there is a compelling free to air offering, Amazon is in the market and there's a multitude of other cable competitors. Basically, everything that the market fears for Sky NZ has already happened and it's champagne all round.

So, what's the problem for Sky NZ? On one hand, nothing.  Big revenue, big profit, low debt. On the other, the share price is at an all time low – 41 percent down in the last 12 months. It's a hell of a beat down for a company just playing the standard corporate hand to a slowly declining profitable asset. The trouble is that markets like cool stuff like electric cars, less so slowly diminishing media companies.

So what to do? I've written recently a list of practical (and sandwich-related) actions for Sky NZ so let's play a little: Sky needs to be either buying or selling.  For a cash-rich company, why not think about getting bigger? Want diversified income, digital transformation, global reach? How about making a play for Vista Group, a brilliant New Zealand entertainment software company? What about an investment in Parrot Analytics? It's one of the leading TV data companies in the world (and based in Auckland). Suddenly, Sky is a technology company, selling across the world. I reckon that would feel a little more like electric cars to the NZX.  

Of course, the flip side is that Sky NZ might find itself the target for someone else, the lower share price has to make the business more vulnerable (or perhaps it's just a good time to buy shares).

There is presumably scope for various debt loading skullduggery and a profitable exit for any financial sharks circling. More productively, someone like Singtel Group might like the look of a media company that has options to move into telecommunications.

Either way, change is probably afoot and Sky has a reputation for being a very efficient business where profit is paramount. If nothing else, this probably rules them out of a late bid for the Warriors.

  • Sam Aldred is the director of Receptive.tv. He regularly writes for StopPress on issues relating to the television industry.   

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

  • Media
  • February 16, 2018
  • Georgina Harris
'A real range across the board': MediaWorks launches new lifestyle channel ThreeLife

Following MediaWorks’ media event yesterday, the company has announced a few changes for 2018; including a new lifestyle channel ThreeLife, a new corporate brand identity, a shuffling of radio presenters and the return of familiar shows. StopPress talks with chief content officer Andrew Szusterman and head of programming and acquisitions Ben Quinn about the new channel, why we're seeing another season of Married at First Sight New Zealand, and the consistency in what they do.

Read more

Brewers Association of New Zealand enlists famous local boozers to push the real beauty of beer, but is it another example of 'fake transparency'?

  • Advertising
  • February 16, 2018
  • StopPress Team
Brewers Association of New Zealand enlists famous local boozers to push the real beauty of beer, but is it another example of 'fake transparency'?

The Brewers Association of New Zealand and Assignment Group are on a mission to educate Kiwis about the nutritional content of beer with the help of beer-lovers Robbie Magasiva, Antonia Prebble, Eric Murray and Hollie Smith. But not all are convinced the companies behind the campaign are being entirely truthful.

Read more
topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
voices

Cut life admin and your customers will love you

  • Voices
  • February 16, 2018
  • Kate De Marco
Cut life admin and your customers will love you

Increasingly, experiences that’ll win customers’ favour will be the ones where businesses can reduce their mental load. Kate De Marco, senior CRM Planner at Track, takes a look at what brands can do to earn attention in consumers' busy lives.

Read more
news

'It's about health, eco, wellness and sustainability': Ecostore on its unique position in the market

Following the launch of Ecostore's first brand campaign last year, we sit down with director of marketing Jemma Whiten to discuss its latest campaign strategies, ...

Auckland Stadiums offer Mt Smart naming rights

  • Advertising
  • February 14, 2018
  • StopPress Team
Auckland Stadiums offer Mt Smart naming rights

Mt Smart Stadium is in the market for a new naming rights partner, with Auckland Stadiums, a business unit of Regional Facilities Auckland, inviting expressions of interest from companies with an interest in the sponsorship opportunity.

Read more

SMI figures: total agency spend exceeds $1 billion in 2017

  • Advertising
  • February 13, 2018
  • Erin McKenzie
SMI figures: total agency spend exceeds $1 billion in 2017

2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.

Read more

Little Giant CEO Mark Hurley on work/life balance and venturing into the unknown

  • Venture
  • February 12, 2018
  • Idealog
Little Giant CEO Mark Hurley on work/life balance and venturing into the unknown

Little Giant founder and chief executive Mark Hurley knows a thing or two about founding a company – he started his first business when he was 17, and the digital agency he founded later with no previous advertising experience, Little Giant, was named New Zealand Digital Agency of the Year at the 2017 Campaign Asia-Pacific’s Agency of the Year awards. Here, he talks backing yourself in new ventures, maintaining a work/life balance and New Zealand start-ups he's excited to see on the rise.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit