Not surprisingly, the All Blacks' celebrations with Old Bill in the changing rooms was the most popular photo gallery of the tournament on nzherald.co.nz. But, given the marketing battle royale that has played out between Steinlager and Heineken, we couldn't help but notice one photo in particular. If you look closely you'll see some members of the team—and the Dear Leader who never misses out—drinking the team sponsor's product (good to see Andrew 'The Seal Killer' Hore rocking a white can) in the supposedly 'clean' stadium. But, blow me down, Piri Weepu is supping from a bottle of Heineken. Someone call the IRB. A fine must be dished out.
Marketing, advertising & media intelligence
TVNZ-NZ Marketing Awards entry period draws to a close: check out the new categories before it's too late
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.