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Marketing, advertising & media intelligence
Fewer than three percent of trade roles are occupied by women; Destination Trades is on a mission to change that
Aucklanders may have seen billboards pop up encouraging women to get into construction trade, but they aren't just an ads for jobs. As founder and CEO, Christina Rogstad discusses, they're part of a wider effort to change perceptions about construction trades and show women that it doesn’t have to be a male-dominated industry.