VIDEO Who's it for: Fly Buys by Colenso BBDO Why we like it: While Fly Buys points are often a self-gratifying reward, this spot flips that idea on its head to celebrate the feeling you get when giving a gift. New Zealanders (and their dogs apparently) are a pretty generous bunch, which is why Fly Buys has launched the campaign to demonstrate how it can play a part in that giving. VIDEO Who's it for: Men's Health Trust by Men's Health Trust Why we like it: It's often said men struggle to talk about their physical and emotional wellbeing, but Men's Health Trust has managed to get 12 of them to sit down in front of the camera and open up. With the aim of getting men talking in order to reduce the statistic of one Kiwi man dying every three hours from a preventable cause, prominent New Zealanders (including Te Radar, Jack Tame and Selio Solomon) share their health related stories and talk about what it means to be a Kiwi bloke. VIDEO Who's it for: McDonald's by DDB Why we like it: To announce that it's achieved 100 percent free-range egg use across its New Zealand restaurants, McDonald's has called-in the help of comedian Rhys Mathewson and a Robo Chicken. By sending the remote-controlled chicken into one of the farms supplying it with eggs, the spot is able to push McDonald's commitment to free range produce, as well as explain to viewers what the term actually means. Who's it for: King Arthur: Legend of the Sword by Roadshow Films and Undertow Media Why we like it: Promoting an international blockbuster by changing up the trailer with a local twist isn't an approach we've seen before, but the use of WBO heavyweight champion Joseph Parker and UFC fighter Dan Hooker (in a second trailer) is sure to get some attention. King Arthur: Legend of the Sword is about Arthur's journey to becoming a legendary fighter and leader, so who better to incorporate into that than Parker, a professional fighter, who speaks about how he overcame his own trials and pain.