Some cultures celebrate the release of a new edition of NZ Marketing by throwing three virgins into a volcano and dancing for days on end. But in New Zealand we simply write something on StopPress and alert readers to the fact that by picking up a copy of a magazine that recently won all four of the big gongs in the trade/professional category at the 2012 Magazine Awards *awww shucks* you can fill your brain with stories about how the senior management team at Saatchi & Saatchi is trying to rediscover the agency's lost mojo; the intriguing brand wars playing out in the local automotive sector; the state of New Zealand's radio industry in an increasingly digital world; how to choose an agency without losing your shirt; the massive changes currently being dealt with by the retail sector; and David Bell's take on why we might currently be going through this generation's equivalent of the Mad Men era. As per usual, we've also got a gaggle of columnists so intelligent you could probably sell the electricity their brains generate back to the grid: Duncan Shand talks about how to use digital tools to make use of your biggest influencers; Andy Jaquet wonders why, when the evidence is there to show design's effectiveness, New Zealand businesses aren't investing in it as much as they should; new Magazine Publisher's Association chair John Baker takes an opportunity to destroy some myths about his medium; AJ Park's Corinne Blumsky and Catherine Edmonds discuss the best ways to deal with social squatters; The Research Agency's Andrew Lewis believes brand differentiation doesn't work any more (but says brand can still be useful); JWT's Simon Lendrum explains why there's no such thing as a digital strategy; and Colmar Brunton's Vanessa Clark talks about the rules of social engagement. We've also got interviews with Harvey|Cameron's Christchurch-based managing director Neil Cameron on the difficult times the agency has faced in recent times and The Collective's Angus Allan on the company's rapid rise, social media savviness and plans for world domination, as well as a celebration of 80 years of the NZ Woman's Weekly in Back Then, the best ads judged for your pleasure in Campaign Review, some glamour shots from the Media Awards and an array of stunning stats, industry jargon and other jolly japes. Sign up for a subscription here or download the tablet version from Zinio here.
Marketing, advertising & media intelligence
Having recently been captivated by advertising philosopher Faris Yakob for a full 40 minutes, TRA business director Greg Sampson was again reminded that the thing marketers really fight for is attention.