I'm always reluctant to get into discussions about logos because I don't think I'm overly qualified to talk about them (and because everyone else thinks they are overly qualified to talk about them). Generally, those that bleat the most about logos are those that know the least about marketing; the ones who think branding is a sticker you put on an apple before you export it to Japan. But I feel the need to make a wee exception.
It seems the Evil Teatowel Symbol of Great Backwardness and Repression, aka The Auckland Council non-logo, has snaked its way onto websites and newsletters and various other pieces of local government finery. Soon I think we may see it on a pen or a business card.
Now, if you think back to the colouring-in competition that the Auckland Transition Authority ran to discredit the world of branding and design, while at the same time vomiting on the craft of typography, you may remember the back-out statement was 'it's not the logo; it's a temporary identifier until the council is formed.'
Well, the council has been formed and the outdated little creation needs to be given a morning tea and a 'thank you for your time' so that a real identity can be developed, like Melbourne's.
It's all very cute to crowd-source professional services. Perhaps we can crowd-source the accounting firm and legal counsel; maybe even some water engineers and urban designers? I reckon I could whip out a CBD masterplan on Photoshop and I can't wait to do some landscaping on One Tree Hill. Maybe plant a tree or two. Wonder if I'll get a prize?
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