Who’s it for: KFC by Ogilvy Why we like it: KFC’s sponsorship of Super Rugby goes back a long way, and this year it’s shaping up to be as epic as ever—at least if this spot is anything to go by. The comments section on Facebook is rife with speculation about what the boys have built and many have raised the idea of a pop-up KFC at the games. If that is the case, it’ll see KFC follow in the footsteps of a number of brands that have popped up with a pop-up. VIDEO Who’s it for: McDonald's by DDB and Scoundrel Why we like it: While the results of this spot are yet to be seen, one thing we’re sure of is the ability of the song to become an earworm. The young lead does a great job of her role in the spot and we can all in some way relate to her middle seat frustration. However, as she cheekily demonstrates, there are perks to the position. Who's it for: ANZ by TBWA Melbourne and Auckland Why we like it: We’ve seen a lot of praise for ANZ’s support for the LGBTI community this year and an innovation like this is sure to earn it some more love. It’s a continuation from the #HoldTight video, released earlier this month, that drew attention to the discomfort LGBTI couples feel about holding hands in public. Now, with these flashing wristbands, LGBTI couples can feel just as proud to hold hands as heterosexual ones. VIDEO Who's it for: Hyundai by Shine Why we like it: In 60 blistering seconds, we travel around the world in Hayden Paddon's speeding rally car as it drifts around corners in the full remit of possible weather conditions. In addition to it being a hugely entertaining ride, it's nice to see an ad lend some exposure to an up-and-coming Kiwi talent.