It's not easy being green. Tough economic times have led to reduced environmental spending. But the greenest consumers are showing little change in their commitment to the environment. They're just replacing idealism with hard-boiled pragmatism and modifying their own behaviour rather than buying green products that many believe are overpriced.
Top Top Ice Cream has released a new campaign for its Memphis Meltdown, championing it as "the world's original triple dipped ice cream". However, we're not all that sure it hits the sweet spot of the great candid camera-styled stunt ads.