Good and bad behavioural targeting

  • Media
  • October 12, 2009
  • The Media Counsel
Good and bad behavioural targeting

web browseWould you like to know when your web-browsing activity is being tracked? Behavioural targeting is an important tool for advertisers, but consumers must be protected too. The US Federal Trade Commission’s four principles of BT are a good starting point for best practices in NZ.

Read all about it. Consumer-Counsel-Behavioural

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