This week from the Consumer Counsel:
- Shopper Marketing 3.0: what works in-store.
- What percentage of shoppers enter stores without a detailed list?
- Is brand more important than price?
Thar she blows. ConsumerCounsel-Shopper-Marketing-9Nov09
Global youth media company Vice is set to expand its sub-brand Viceland in the local market in partnership with Sky. And in an effort to engage with audiences, it's inviting Kiwis to call in and say anything that pops into their minds.