This week from the Consumer Counsel:
- Shopper Marketing 3.0: what works in-store.
- What percentage of shoppers enter stores without a detailed list?
- Is brand more important than price?
Thar she blows. ConsumerCounsel-Shopper-Marketing-9Nov09
Anna Calver, WREDA marketing and communications manager, discusses her relationship with Wellington and how the city is showcasing itself with in new 'My Wellington? It's personal campaign'.