Double Rainbow—what does it meeeaaan (for marcommers with viral ambitions)?

  • Advertising
  • January 24, 2011
  • Courtney Lambert
Double Rainbow—what does it meeeaaan (for marcommers with viral ambitions)?

Youtube Video I love Double Rainbow and any mention of the epic YouTube clip makes me super happy and walk around all day saying ‘all the waaaay’ and ‘what does it meaaaan?’ So it was with mixed and curious feelings that I sat back and watched the reaction to the new Vodafone ‘Double’ TVCs from some of my über YouTube community friends.

The Kiwi YouTubers seemed to be very much on the fence. Like me. They weren’t for or against. It’s just jumped the shark. Nobody seemed to care. The most common reaction seemed to be ‘I hope 'Bear' got paid heaps’.

The star of the seriously titled Yosemitebear Mountain Giant Double Rainbow 1-8-10 Guy ‘Bear’ Vasquez could only have come out of the amateur primordial ooze that is YouTube. His video is currently sitting on 24 million views. Surprisingly, it doesn’t even make the Time magazine Top 20 YouTube videos, which I constantly refer people to as an example of why you shouldn’t try to manufacture viral.

The list is a mixture of cute animals, cute kids (of which Treasures recently had a go with on the ‘Laughing Baby’ ads) and stoned unicorns. Look closely, it’s all very amateur and when you un-amateur it (yes that is a word), people can’t be bothered.

“Let’s go to Auckland Zoo and film Jin the otter holding hands with another otter. It will be awesome and go viral.” You just wouldn’t do it. But there it is, number 17 on the YouTube top 20.

So, what do you think of Vodafone's Double Rainbow?

PS: This little site created by Christchurch’s Layton Duncan from iPhone app developers Polar Bear Farm probably got more reaction on Twitter over the weekend anyway.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Duke marks one year with live branded sport event

  • Media
  • March 23, 2017
  • StopPress Team
Duke marks one year with live branded sport event

When TVNZ launched Duke last year, it was championed as a way of reaching hard to get audiences and acting as an experiment lab for new forms of content. And its first birthday celebration is set to champion those strengths with a live primetime TV sports event that will see two friends battle it out for Fresh-Up.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit