This is the last official StopPress day of the year. Thank God, we—and probably you—say. We're off to gorge ourselves to within an inch our lives over Christmas, tip over a few cars and throw bottles at the police as we celebrate a traditional Kiwi New Years and try valiantly to avoid getting sunburnt tops of the feet. Hearty thanks to all our readers, advertisers, sponsors, contributors, commentors and team members. It's been a great first year for us and, as per usual, an interesting year for what really is a pretty damn exciting industry to work in (imagine being an accountant? Borrrring). It was a helluva lot of fun writing about it all and we look forward to more frivolity, tomfoolery and cheesy puntastic headlines next year, starting 17 January (well, as much as you can look forward to getting back to work just before you go on holiday). Have a good'un, StopPressers. And make sure you fill in our survey, which will be up over the break.
Marketing, advertising & media intelligence
TRA's Colleen Ryan uses a positive experience at an Italian restaurant to illustrate the joy that consumers can experience when the freedom from choice is coupled with a dash of the unknown and unexpected.