Sometimes you see an ad and wonder what those responsible for it were thinking. And we couldn't help but notice this one starring The Almighty Johnson'sBen Barrington for Pure Energy, an all-natural 'healthy' energy drink. It's made by South Pacific Beverages, the company that got knocked back by the NZRU (and, by extension All Blacks' sponsors Coca-Cola) when it tried to get Sonny Bill Williams to endorse the product. But, judging by this ad, he's probably thankful for the supposed double-standard.
But Barrington isn't the only star on the company's books. According to a story on fmcg.co.nz, South Pacific Beverages has been signing up brand ambassadors left, right and centre of late, with Kiwi actress Anna Hutchison of Go Girls and Underbelly fame as the face of its Zerowater range and league star Benji Marshall endorsing Loaded Sports Drink.
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport's lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.