Following the Joseph Parker fight, and the illegal streaming that came with it, should rights holders be taking action against the offenders? Receptive.tv director Sam Aldred doesn't think this is a great idea.
Marketing, advertising & media intelligence
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Young & Shand creative director Tim Wood is representing New Zealand as a judge at this year's Caples Awards and reports what he saw, and what you should know, from inside the jury room.
Products don’t exist in a vacuum. And the circumstances they’re experienced in play a much bigger role than we realise, says Andrew Lewis.
Ask difficult questions, do your homework and look for a strong support structure: Trustpower’s Wayne Ramshaw on choosing an ad tech partner
Travel writer Megan Singleton believes the nation's major publishers should look into getting a slice of the big money spent on travel.
Marketing expert Roanne Parker questions Kogan.com's digital marketing practice after its owner said he would invest to rebuild consumer trust and make Dick Smith's online offer "better than ever" after taking over the retailer's online site last month.
Hotwire PR managing director Hamish Anderson argues that journalists aren't the only ones in for some change with a proposed merger on the horizon. Those in PR, he says, also need to brace themselves.
Tangible Media chief executive John Baker reckons 2015 was a tipping point for news media, and that we need to think seriously about how to keep journalism afloat in the future.
Juanita Neville-Te Rito from The Retail Collective uses New Zealand examples to see how social media can be used as a tool to drive awareness or vistiation to a store and says retailers shouldn't tie themselves up in knots about it.
Roger Brooksbank, associate professor in marketing at Waikato Management School, investigates research results showing the importance of developing a customer-centric culture in a business.
The story of a thieving taxi driver and an accommodating Uber driver help paint a picture as to why W3 Digital’s Mark Cameron believes that in the face of technological disruption, the best way for a business to stand out from its competition is to deliver an outstanding and integrated customer experience.
"Robots can’t challenge, robots can’t think and robots will never create," says Michael Goldthorpe. And he reckons that's good news for anyone working in the creative industry.
Kellogg’s NZ commercial director Will Brockbank responds to recent criticisms from FABIK's Angela Barnett about the company's motives behind its new 'Own it' campaign, saying the most important aspect of the campaign is that the "disconnect" from women has been recognised and changed.
'It's Groundhog Day with hashtags': Element Digital's Kevin Fitzsimons on the overabundance of content
Studies have shown that 85 percent of all content published online is redundant. And Element Digital's Kevin Fitzsimons believes this shows that content often doesn't deliver on its promise.
Turf wars aren’t going to move the industry forward, argues Alex Lawson. Instead, media and creative agencies should be focusing on collaboration.
The first Nudge Workshop was hosted in Wellington last week, and #Ogilvychange's Renee Jaine shared some insights how not-for-profits can nudge people into action by tapping into behavioural science. And apparently something as simple as choosing paper with a rough texture could influence the likelihood of someone donating.