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The power of being a verb

  • Opinion
  • September 23, 2016
  • Colleen Ryan
The power of being a verb

We Uber, we Facebook, we Google, we Airbnb. So, TRA’s Colleen Ryan looks at whether the real test for branding success lies in a business becoming a verb.

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The small brand’s guide to dating

  • Opinion
  • September 22, 2016
  • Jessica Venning-Bryan
The small brand’s guide to dating

Flick Electric's Jessica-Venning Bryan thinks launching a brand is a lot like starting a romantic relationship, and she offers some advice on how to make that love blossom.

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Everyone needs a mentor

  • Opinion
  • September 20, 2016
  • Michael Goldthorpe
Everyone needs a mentor

As we near the first anniversary of the passing of advertising legend Dave Walden, Hunch founder Michael Goldthorpe looks at the importance of mentors in the industry.

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Analysis paralysis: do consumers want more choice or less?

  • Opinion
  • September 19, 2016
  • Emily Franklin-Smith
Analysis paralysis: do consumers want more choice or less?

Every day we are faced with a scary amount of decisions, from ones as mundane as what clothes to put on in the morning, to bigger, more life-changing decisions. TRA consultant Emily Franklin-Smith looks at the paradox of choice and whether giving consumers less options could make life a bit easier for them.

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A legal opinion on the Red Bull vs Drink Red case

  • Legal
  • September 16, 2016
  • Laura Carter
A legal opinion on the Red Bull vs Drink Red case

In August this year, Red Bull successfully appealed its case against drinks company Drink Red, after it was found that the latter had misled the judge. The case arose last year, when it was alleged that Drink Red had tapped into Red Bull's equity when it named and marketed its product. AJ Park litigation expert Laura Carter looks at some of the missteps made by the marketing agency involved in the case.

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Crossing the social chasm

  • Tinker Taylor
  • August 10, 2016
  • Dean Taylor
Crossing the social chasm

Social influence doesn’t just happen by accident, argues Dean Taylor. It’s often the result of a strategic plan well executed.

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