Some wearables will last while others won't. NIB's Ben Rose looks at a few examples that might just go the distance and crack the holy grail of wearable tech.
Marketing, advertising & media intelligence
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Solution Dynamics CEO Nelson Siva takes a look at the European Union’s new General Data Protection Regulation and what it could mean for marketers.
Having recently been captivated by advertising philosopher Faris Yakob for a full 40 minutes, TRA business director Greg Sampson was again reminded that the thing marketers really fight for is attention.
Despite pushing fitness trackers, sports endorsements and exercise initiatives, when the bottom line for junk food brands is to sell more of their product, can they really be a credible arbiter for good health?
Andrew Lewis reckons marketers need to become better at listening or risk being completely disengaged from who their customers are.
The Goat Farm's Vaughn Davis takes a look at 'the age of the dolphin' to explain why brands moving away from international ad agencies is a positive marketing trend.
Amidst the sea of change sweeping over the media industry, the Commerce Commission has the temerity to stand like King Canute – doing its best to thwart the waves of progress by saying ‘no’ to mergers like this one, writes JustOne's Ben Goodale.
Receptive.tv director Sam Aldred reckons that the growing prominence of live video on social feeds will play an important role in defining the future of broadcast television (despite all the controversies concerning extreme footage).
Damon Stapleton argues that you never go to D&AD expecting to win a pencil. And that's exactly what makes the show special.
As part of its Design Month, Idealog picked the brains of some of the most interesting individuals in the industry to find out their favourite design-related things, their not-so-secretive side hustles and what inspires them creatively. Here's Insight Creative's David Storey.
How hard is it to write a book, exactly? What about one that's about how to harness your best ideas? FCB Senior designer and author of the book Hunting the Killer Idea Nick McFarlane explains the highs and lows of the creative process of writing a book about creativity (creativity-ception). Plus: Win one of three copies of his book up for grabs - see below for how to enter.
NIB's Ben Rose on why he anticipates more people will be cracking jokes with Google and Amazon's voice-activated services in the near future.
'Organisations waste billions of dollars each year on customer loyalty programmes that don’t work' – Accenture research
Accenture's Ben Morgan argues that it's important to show loyalty to customers when it matters to them, rather than rely on loyalty programmes.
New technology means there's a demand for new ways to tell stories, says TRA head of design Kate Snushall.
Vincent Heeringa takes a look at the customer journey that is now so complex, media planners just became redundant.