Close

Got a story? Email editor@stoppress.co.nz

PR needs to spend less time feeding the haters

  • Opinion
  • November 28, 2016
  • Carrick Graham
PR needs to spend less time feeding the haters

PR specialist, former tobacco lobbyist and walking controversy machine Carrick Graham thinks PR firms need to spend less time appeasing aggrieved third parties and more time driving results for their clients.

Read more

Why virtual reality is more than meets the eye for marketers

  • Opinion
  • November 22, 2016
  • Dan West
Why virtual reality is more than meets the eye for marketers

FCB hosted its monthly School House session last week to discuss the possibilities for Virtual Reality (VR) for marketers beyond just gaming and entertainment. To interrogate the topic it invited, CEO of Imersia Dr Roy Davies, co-chair of IGDA Virtual Jamie Telford, VR producer at Conical Alejandro Davila and managing director of Pik Pok Mario Wynands, to be part of a panel hosted by FCB digital strategy director Dan West.

Read more

What brands stand to learn from Justin Bieber

  • opinion
  • November 14, 2016
  • Claire Tutill
What brands stand to learn from Justin Bieber

2016 has been the year of Justin Bieber. So how did this once cringe-worthy teenage pop sensation turn into a worldwide superstar, and what can brands learn from his transformation? TRA marketing coordinator Claire Tutill takes a look.

Read more
topics
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Should more businesses take their staff through unconscious bias training?

  • Opinion
  • October 18, 2016
  • Cat Prestipino
Should more businesses take their staff through unconscious bias training?
Image credit: Eddie Monotone

This year at Cannes, unconscious bias became a major talking point, with various commentators—most notably Cindy Gallop—drawing attention to what they saw as clear examples of this issue in the industry in 2016. There are no clear answers yet about how you do away with a problem people don't realise they have, but some businesses across the industry are starting to take steps to address it. Among these businesses is AdRoll, which recently took its staff through the process of unconscious bias training in a bid to point out that everyone, no matter how well intentioned, has some level of bias. AdRoll's marketing director for JAPAC Cat Prestipino shares her thoughts on the experience.

Read more

The power of being a verb

  • Opinion
  • September 23, 2016
  • Colleen Ryan
The power of being a verb

We Uber, we Facebook, we Google, we Airbnb. So, TRA’s Colleen Ryan looks at whether the real test for branding success lies in a business becoming a verb.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit