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Pop-ups, personalisation and privacy: is ad blocking software a blessing or a curse?

  • Media
  • August 27, 2015
  • Ben Fahy
Pop-ups, personalisation and privacy: is ad blocking software a blessing or a curse?

Back in the early days of the internet, pop-up ads started, well, popping up. Originally, they were seen as a way for advertisers to fight against the early stages of banner blindness and get in front of users without being directly attached to the content of a website. But readers found them intrusive and annoying and, eventually, technology was developed to block them. And it's happening again as Ad Blocking software grows in popularity. So are the supposed evils of online advertising worthy of drastic action? Or is it another unfair stake in the heart of publishers already dealing with a digitally-inspired existential crisis?

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I see red: why tampon/pad brands need to up their advertising game

  • Advertising
  • August 25, 2015
  • Holly Bagge
I see red: why tampon/pad brands need to up their advertising game

You notice you are feeling a little bit moodier than normal. Irritable and a bit down, with a hot feeling in your chest that you cannot extinguish. The smallest things annoy you. Your flatmate forgets to wash their dishes, someone forgot to buy milk, you drop something on the floor twice in a row, this goes on for a few days. And then you feel it, the dull ache deep in your lower stomach, which becomes more and more intense like that feeling you get from a dead arm, but transferred to your lower abdomen. You’re also breaking out and you feel bloated, fatigued and genuinely sick. Then, as you curl up on the couch in foetal position with a hot water bottle nursing your tummy, cursing mother nature for dealing you this monthly slap in the face, you switch on the television, and what do you see? An attractive lady in a pad/tampon ad, looking at the camera, sensually even, muttering something about absorbency as she proceeds to strut down the street in a mini skirt, and you think to yourself, ‘I hate this woman’. Period.

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Winning hearts, minds and search rankings: how content marketing can fight against fallacies—and competitors

  • Opinion
  • August 21, 2015
  • Colin Kennedy
Winning hearts, minds and search rankings: how content marketing can fight against fallacies—and competitors

In a world where search engines are increasingly becoming the first port of call for people trying to find information, Colin Kennedy says serious, rational messages compete poorly with more emotive, conversational and down-to-earth content. And whether it's trying to compete for space with conspiracy theorists or trying keep your competitors out of the top spots, content marketing can help.

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Fully automated: what '80s marketers can teach us today

  • In association with Marketo
  • August 14, 2015
  • Rob Cooke
Fully automated: what '80s marketers can teach us today

Through a new content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. First up, Marketo's Rob Cooke reckons that while the industry has evolved significantly since the '80s, some core principles still remain relevant today.

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Mouse-to-mouse to smartphone: Michael Goldthorpe on the evolution of DM

  • Marketing
  • August 10, 2015
  • Michael Goldthorpe
Mouse-to-mouse to smartphone: Michael Goldthorpe on the evolution of DM

Michael Goldthorpe discusses the evolution/his changing understanding of direct marketing, otherwise known as DM, from when he was a youngster when those two capitalised letters meant one thing: Danger Mouse. And now, as an adult where technology has changed the game completely, where direct marketing is no longer just a targeted letter sent to your mailbox and finally, he discusses whether the fundamentals have really changed all that much.

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A 50-cent mixture of findings from Nielsen

  • Opinion
  • August 7, 2015
  • Nick Butler
A 50-cent mixture of findings from Nielsen

Based on the latest out of Nielsen, Nick Butler reckons Kiwi marketers will soon be targeting 45-year-old Cantonese-speaking Polynesians living in Auckland who are looking after a toddler at the gym while watching a video on their mobile about which organic takeaways are the best match for the authentic Basque cider they bought online. Possibly.

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Email marketing is lazy, but that's not a bad thing

  • Email marketing
  • August 6, 2015
  • James Kemp
Email marketing is lazy, but that's not a bad thing

Growth HQ founder James Kemp says that part of the reason why he likes marketing automation is because he's lazy. And it comes as an added bonus that it has also generated some favourable results for his business.

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