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Horse's Mouth: Bridget Lamont, Countdown

  • July 27, 2015
  • StopPress Team
Horse's Mouth: Bridget Lamont, Countdown

Over the past 11 years, Bridget Lamont has moved her way up the ranks at the green juggernaut of Kiwi retail to eventually become the general manager of marketing. She recently chatted to us about price wars, shouty retail advertising and the perception that Countdown isn’t a Kiwi company.

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The robot apocalypse is not yet upon us

  • July 22, 2015
  • Ben Goodale
The robot apocalypse is not yet upon us

Ben Goodale considers whether automated ad-buying technology is really on the verge of taking over traditional marketing roles or if it’s still a long road to marketing’s robot apocalypse.

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Google's digital tip jar experiment lets users pay to avoid the ads

  • Advertising
  • July 15, 2015
  • Johan Chang
Google's digital tip jar experiment lets users pay to avoid the ads

Internet users’ unbridled—and growing—love of ad blockers is one of the biggest concerns for the advertising and online publishing industry. So Google proposed a new initiative – called Contributor, which launched last year – for internet users who hate ads so much, they would pay to avoid them. So does it have legs?

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Lance Walker on the weight of measurement, the importance of exploration and why marketers need to assert their place at the executive table

  • July 7, 2015
  • Lance Walker
Lance Walker on the weight of measurement, the importance of exploration and why marketers need to assert their place at the executive table

Newly appointed chair of the Marketing Association Lance Walker recently spoke at Marketing Association Network of Executive Marketers events in both Auckland and Wellington, and shared his views on the evolving role of marketers in the modern industry. In a thought piece based largely on his speech, he talks about why the current trend of marketers placing emphasis on numbers isn't necessarily conducive to effective marketing, why marketers should be exploring rather than exploiting, and how they can become a more prominent—and respected—presence around the executive table.

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Read this or the kitten dies

  • And Another Thing ...
  • June 16, 2015
  • Paul Catmur
Read this or the kitten dies

We humans like to think we're rational creatures. But we're not, says Paul Catmur. And marketers need to remember that.

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Simon Wilson's ten rules of 'Write Club'

  • Writing
  • June 12, 2015
Simon Wilson's ten rules of 'Write Club'

Whether you're a copywriter, a journalist, a press release peddler, a social media guru or a 'content producer', it's worth paying a visit to departing Metro editor Simon Wilson's school for people who can't write good. Here's what he's learned about the mysterious art of writing over the years.

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