The latest statistics show that New Zealand has more ethnicities than there are countries in the world. So, how do we ensure our marketing can talk to all these different groups in a genuine and authentic way? We need to go beyond looking for differences and instead look for harmonies, says Dean Taylor.
Over the past 11 years, Bridget Lamont has moved her way up the ranks at the green juggernaut of Kiwi retail to eventually become the general manager of marketing. She recently chatted to us about price wars, shouty retail advertising and the perception that Countdown isn’t a Kiwi company.
Internet users’ unbridled—and growing—love of ad blockers is one of the biggest concerns for the advertising and online publishing industry. So Google proposed a new initiative – called Contributor, which launched last year – for internet users who hate ads so much, they would pay to avoid them. So does it have legs?
Newly appointed chair of the Marketing Association Lance Walker recently spoke at Marketing Association Network of Executive Marketers events in both Auckland and Wellington, and shared his views on the evolving role of marketers in the modern industry. In a thought piece based largely on his speech, he talks about why the current trend of marketers placing emphasis on numbers isn't necessarily conducive to effective marketing, why marketers should be exploring rather than exploiting, and how they can become a more prominent—and respected—presence around the executive table.
An advert for a feminisation-suit was recently fed onto Idealog writer Jonathan Cotton's Facebook newsfeed, leading him to ask some serious questions about what the social media site thinks it knows about him.
Whether you're a copywriter, a journalist, a press release peddler, a social media guru or a 'content producer', it's worth paying a visit to departing Metro editor Simon Wilson's school for people who can't write good. Here's what he's learned about the mysterious art of writing over the years.