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Head to head: art trumps numbers

  • Opinion
  • January 25, 2017
  • StopPress Team
Head to head: art trumps numbers

In this bout, our contenders bob and weave around the ever-present question of whether research or creativity is more important. Chemistry Interaction director Joseph Silk takes on Y&R planner Craig McLeod.

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Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Selling the sizzle (and the sausage): the extremely definitive StopPress guide to the country's best ever summer ads

  • Advertising
  • December 13, 2016
  • Jihee Junn
Selling the sizzle (and the sausage): the extremely definitive StopPress guide to the country's best ever summer ads

Forget the snow-capped hills and crackling fires of our Northern Hemisphere neighbours, December in New Zealand is a time for sandy toes, salt sprayed hair, jandal tan lines, and barbecue lunches. And to accommodate this distinct holiday imagery, advertising agencies over the years have tailored their approach to campaigning in a bid to appeal to New Zealand’s sun-obsessed masses. So from the ridiculously weird to the downright ingenious, we look back at some of the best summer-themed ads this country has produced.

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Sky looks to draw a legal line in the sand as it takes on the news

  • Opinion
  • December 12, 2016
  • Matt Hayes
Sky looks to draw a legal line in the sand as it takes on the news

Sky may have recently won a case against illegal streamers of Joseph Parker's penultimate fight, but the company's time in the court system is far from over. And with another case against Fairfax, TVNZ and NZME yet to be decided, AJ Park senior associate Matt Hayes provides a legal perspective on Sky's litigious side.

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