"Robots can’t challenge, robots can’t think and robots will never create," says Michael Goldthorpe. And he reckons that's good news for anyone working in the creative industry.
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Kellogg’s NZ commercial director Will Brockbank responds to recent criticisms from FABIK's Angela Barnett about the company's motives behind its new 'Own it' campaign, saying the most important aspect of the campaign is that the "disconnect" from women has been recognised and changed.
'It's Groundhog Day with hashtags': Element Digital's Kevin Fitzsimons on the overabundance of content
Studies have shown that 85 percent of all content published online is redundant. And Element Digital's Kevin Fitzsimons believes this shows that content often doesn't deliver on its promise.
Turf wars aren’t going to move the industry forward, argues Alex Lawson. Instead, media and creative agencies should be focusing on collaboration.
The first Nudge Workshop was hosted in Wellington last week, and #Ogilvychange's Renee Jaine shared some insights how not-for-profits can nudge people into action by tapping into behavioural science. And apparently something as simple as choosing paper with a rough texture could influence the likelihood of someone donating.
How do reputation managers manage their own reputation? Pead PR's group account director Becky Erwood and senior writer David Paine offer advice on how PR practitioners can excel in their field.
Alan Gourdie on when A.I. technology becomes commonplace and how NZ businesses should start preparing now
Quantiful's Alan Gourdie looks into the not-so-distant future to see how businesses can use machine learning technology to get the most out of customer data.
Research shows trends that go up quickly also tend to go down quickly. And there’s also substantial evidence that a focus on the long-term is more profitable for businesses. So, as Emma Popping writes, while the current context often demands short-term results, we need to give brands time to grow.
Following his trip to SXSW, Colenso BBDO planning director Neville Doyle shares his thoughts on the advertising industry, what it's capable of and what it should do to give the problem solvers within it a feeling of pride. Here’s what he has to say about creativity with a purpose.
Tom Uglow, creative director at Google's Creative lab, will find his happy place in a world where our interactions with technology and the internet aren’t limited to screens. Here's what he envisions.
Scott Keddie shares his surprise over the ASA's decision to not release the 2015 advertising turn over and says the results are as valuable as ever.
On International Women's Day, FABIK founder Angela Barnett stumbled across this ad. And she felt compelled to say something about it.
Sarah Pearce on humans' insatiable need to be listened to, and how if brands use social media effectively, this need can be used to their advantage.
On an interweb awash with video, make a genuine connection with your audience and they’ll give you your eyeballs when you go out on a limb, two Kiwi experts reckon.
Instead of standing out as an example of a small independent nation standing on its own two feet, the call for new flag has descended into a prolonged and unnecessary design debate. And this leads Michael Goldthorpe to wonder how often we fall into the same trap in the ad industry.