TRA brand strategist Tim Gregory goes back to McDonald's early days to see how its golden arches became a cultural symbol, and why there's a fundamental category-culture disconnect between the values and worldview of a significant and growing segment of Western society and the everyday business the fast food giant.
Marketing, advertising & media intelligence
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Ben Rose takes a look back at his time in Austin, shares his advice to future SXSW-goers and lists his top five learnings.
TRA cultural strategist Antonia Mann reflects on Frances Valintine's talk at TRA’s recent Mindframe Breakfast and the importance of being future-focused when it comes to innovation.
TRA business director Karin Glucina takes a look at cultural diversity in Auckland, why it's important for marketers to understand the city's make-up and how culture influences purchasing decisions.
Dentsu Aegis' Alex Radford provides a thought-provoking explanation as to why marketers need to think seriously about talking to bots over the next 12 months.
At a time when words like 'feminazi', 'man hater' and 'snowflake' are thrown around quite freely, Bridget Taylor thinks the gender debate is still worth having.
Beyond the familiar names of Facebook and Google, Ben Rose encounters a few new tech players he thinks might be worth keeping an eye on.
NIB's Ben Rose is currently in Austin for this year's edition of SXSW, and he has learnt a few tips for organisations looking to collaborate with the juggernauts of capitalism.
In an industry based entirely on the quality of its creativity, Hunch founder Michael Goldthorpe reckons standout ideas are rarer than they should be.
As more of the population becomes concentrated around urban centres, we start to lose some of the regional quirks we've always associated with being a New Zealander. And this leads Dean Taylor to wonder what it might mean for our sense of national identity.
Admittedly, consumers don't always buy sustainable products. But TRA senior consultant Jon Carapiet warns that this doesn't mean businesses get to do whatever they want.
Receptive TV's Sam Aldred looks at what the Commerce Commission's decision could potentially mean for the two businesses.
Track's Robert Limb explains why it pays to listen to customers before investing in data and tech solutions.
TRA's Colleen Ryan assesses how much damage Cadbury is doing to its brand by closing its Dunedin factory.
Dean Taylor argues that the imperfectly wonderful and sometimes messy world of parenthood is something to be embraced rather than avoided.