StopPress

Marketing, advertising & media intelligence

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Too many cooks in the content kitchen?

Too many cooks in the content kitchen?

Brands are now beginning to realise the true value of good content and how it can be used to increase sales/exposure/PR, says Robett Hollis. But now the big brands have a very big problem and a very big decision to make.

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Brand Black Caps: how do you measure success?

Brand Black Caps: how do you measure success?

The recent storyline couldn’t be better for the Black Caps. A dream run at the World Cup including winning in the last few balls against South Africa, record beating scores and packed grounds to experience the big occasions. So how has the Black Caps brand fared through this process? Julian Smith has a look.

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TVNZ - NZ Marketing Awards 2014

The TVNZ NZ Marketing Awards recognise the many ways marketers shape successful businesses across communication, design, product development, service experience and internal culture. Now in their 23rd year, the awards celebrate those who not only deliver on business strategy but also lead business forward in new and innovative ways. Here are the winners.

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StopPress@SXSW 2015: Digital ‘doping’ presents challenges and opportunities for brands

StopPress@SXSW 2015: Digital ‘doping’ presents challenges and opportunities for brands

What is looking at our inbox and phone hundreds of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall? Saatchi & Saatchi senior digital strategist Ian Hulme found out at a SXSW session run by Hey Human called 'Neuroplasticity and Tech - Why brands have to change'.

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Google's mobile countdown: are you ready?

Google's mobile countdown: are you ready?

Back in February, Google made an announcement that said, as of 21 April, a website’s mobile-friendliness will increase as a ranking signal. And with 23 percent of all web searches now conducted on mobile, moving down the rankings could lead to a very real impact on the number of leads or sales a website generates, says Richard Conway, so you'd better get your mobile house in order.

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The profitability of purpose

The profitability of purpose

Last year, New Zealand retail giant The Warehouse announced it would stop selling all R18 games and DVDs. It also announced that it would introduce a living wage for many of its staff. These moves will cost the company money in the short-term. But, as Janisa Parag writes, brands that put people and purpose first outperform those that focus on profit.

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Patents are a virtue: droning on

Patents are a virtue: droning on

New advances in drone technology have caused a big increase in patent applications, say AJ Park's Anton Blijlevens and Jillian Lim.

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Why I'm leaving Twitter

Why I'm leaving Twitter

Flossie founder Jenene Crossan never shies away from a public debate, so it comes a bit of a surprise to hear that she is leaving Twitter. Here's why she's had enough of communicating in 140 characters or fewer.

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The great comfort of bad Super Bowl ads

The great comfort of bad Super Bowl ads

Damon Stapleton reckons just 15 percent of the 100 or so Super Bowl ads could be classified as any good. And, given the pressure on agencies and clients to produce great work, that's not such a good hit rate. But he believes the idea that being weird is a far greater sin than being average is one of the major reasons.

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Ad/Vice: Peter Cullinane

Ad/Vice: Peter Cullinane

Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, NZME board member and Lewis Road dairy don Peter Cullinane offers up some hard-earned pearls of advertising wisdom on ideas, multi-culturalism and chocolate milk.

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