Dow Design's Simon Wedde argues that you should give branding a fair go.
Marketing, advertising & media intelligence
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What colour is your Fidget Spinner? Can you stack and spin? Have you stepped up from standard to stainless steel? These are the big questions buzzing around primary school playgrounds right now. But what’s it all about? What is a Fidget Spinner? Why is it relevant in a marketing blog? And have we just forgotten about Pokèmon Go?
What makes a conversation memorable? Damon Stapleton believes the answer might lie in the words of a few taxi drivers he's encountered over the last 20 years.
Carrick Graham sheds some more light on PR by explaining how the Official Information Act works.
Rather than being afraid of sparking controversy, brands should stand up for the causes that matter, says Angela Barnett. Even if this means taking the odd jab on the social media chin.
From banner ads to crowdcultures, TRA's Tim Gregory takes a historic perspective at what's worked and what's hasn't in digital marketing.
Chemistry Interaction's Susan Young recounts her experience judging the 2017 Caples Awards, and says that while the direct and digital space is more challenging than ever to work in, great ideas are still possible, even in an environment as fast-moving and cramped as New York.
While the Ad Contrarian, Bob Hoffman, is often on the mark, Pead PR content director Konrad Kasiske reckons the blogger missteps by imploring the industry to "call content shit". To Kasiske, this is too broad and it overlooks the fact that Shakespearean sonnet should never be dumped in the same category as a cat's arse.
Some wearables will last while others won't. NIB's Ben Rose looks at a few examples that might just go the distance and crack the holy grail of wearable tech.
Solution Dynamics CEO Nelson Siva takes a look at the European Union’s new General Data Protection Regulation and what it could mean for marketers.
Having recently been captivated by advertising philosopher Faris Yakob for a full 40 minutes, TRA business director Greg Sampson was again reminded that the thing marketers really fight for is attention.
Despite pushing fitness trackers, sports endorsements and exercise initiatives, when the bottom line for junk food brands is to sell more of their product, can they really be a credible arbiter for good health?
Andrew Lewis reckons marketers need to become better at listening or risk being completely disengaged from who their customers are.
The Goat Farm's Vaughn Davis takes a look at 'the age of the dolphin' to explain why brands moving away from international ad agencies is a positive marketing trend.
Amidst the sea of change sweeping over the media industry, the Commerce Commission has the temerity to stand like King Canute – doing its best to thwart the waves of progress by saying ‘no’ to mergers like this one, writes JustOne's Ben Goodale.