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'Dick Smith's new parent is killing me' says Roanne Parker

  • Opinion
  • May 19, 2016
  • Roanne Parker
'Dick Smith's new parent is killing me' says Roanne Parker

Marketing expert Roanne Parker questions Kogan.com's digital marketing practice after its owner said he would invest to rebuild consumer trust and make Dick Smith's online offer "better than ever" after taking over the retailer's online site last month.

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Seven ways social media can lead shoppers to your store

  • Opinion
  • May 16, 2016
  • Juanita Neville-Te Rito
Seven ways social media can lead shoppers to your store

Juanita Neville-Te Rito from The Retail Collective uses New Zealand examples to see how social media can be used as a tool to drive awareness or vistiation to a store and says retailers shouldn't tie themselves up in knots about it.

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