Do you think the idea of women driving is niche? Do you pose on the beach rather than lie on it? Angela Barnett takes a critical eye to advertising to see how it continues to focus on beauty rather than wit or intelligence.
Marketing, advertising & media intelligence
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Fatigue. It’s been a problem for some time now in the world of marketing and communications and it’s something that we in the industry seem to be somewhat oblivious to.
So the Trump Facebook drama has finally sunk data analytics firm Cambridge Analytica. In some respects, although it does sound odd to say it, I sort of feel sorry for them given how little real evidence there is that their Trump campaign had anywhere near the level of influence on the US election it is being accused of having.
On Wednesday night, a tight bunch of industry types gathered together at Thievery to celebrate the launch of a book. That’s right, a book. If you’ve never met one of those, it’s a bit like an app, but you swipe in a more linear fashion and it doesn’t fit in your phone.
Voyager CEO Seeby Woodhouse takes a look at how local media companies are performing compared to their US peers.
‘Brand purposes’ might be popping up all over the place these days, but FCB’s David Thomason finds they’re often slippery beasts.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
With the proliferation of agencies in New Zealand, Paul Catmur muses over what makes the perfect partner.
Regan Savage reckons there might be something modern brands can learn from the evolution of one of pop culture’s most enduring characters.
Mango Communications' Noeline van den Berg takes a look at the importance of impactful real-world experiences during a time of brand clutter.
It was 10 April, 2018. Mark Zuckerberg, CEO of Facebook appeared in front of the United States Congress to talk data, privacy and how we should police the internet. 44 senators asked tough questions around privacy policies, business models and consumer protection. Zuckerburg answered honestly and robustly, facing up to criticism, owning up to failures, arguing for net neutrality and outlining plans to “do better”. For a nerd like me, it was fascinating. But what will it actually mean?
A digitally-led approach: Little Giant's Mark Hurley on bringing digital, strategy and creativity together
Brand Spanking director and creative strategist Mark Pickering and Z Energy creative technologist Spencer Willis wrap up their SXSW experience with what's on the rise, what was impressive, things that need to stop and things marketers need to do more of.
In the wake of Facebook's News Feed changes, SMK's executive director of programming James Fitzgerald shares his advice for marketers.
Is your brand littering the internet? Michael Goldthorpe shares some thoughts on volume, compelling creative and authenticity.
True's head of strategy and planning, Janisa Parag, outlines four cultural currents from SXSW she believes will drive change in our market today.
Matt West and the EightyOne team headed to SXSW with some of the Dot Loves Data folk and on return, they've put together their top five picks for rising, impressive and debatable trends as well as advice for what New Zealand marketers need to start doing.