Michael Goldthorpe takes a look creativity and how it's not a numbers game.
Marketing, advertising & media intelligence
Got a story? Emai1 email@example.com
As part of our Programmatic Guide, KPEX CEO Simon Birkenhead looks at New Zealand's programmatic industry and explains the rationale behind building a consortium of local media companies to create a brand safe environment with a scaled audience.
TRA partner Colleen Ryan takes a final look at the Byron Sharp versus Mark Ritson debate, looking at the power of remembering a well-marketed brand.
It’s 2018. That’s 125 years since women in New Zealand have been recognised as equals in the eyes of democracy. But what’s the story of equality in advertising? It doesn’t take much research to find articles about the changing faces of women in advertising – and yes, things are changing. But the casual sexism, the call-outs and the cover-ups have sparked a different kind of debate. Is misogynistic advertising a thing of the past, or do seeds of it still exist? To answer that, I’ve looked at different portrayals of women to see how things were then…and now.
TRA partner Connon Bray weighs in on the Byron Sharp versus Mark Ritson debate, deciding both marketing giants are wrong.