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Stay up with the payment play or watch the millennial money go elsewhere

Stay up with the payment play or watch the millennial money go elsewhere

As Mary Meeker's presentation showed, modern consumers have become accustomed to getting what they want, when they want it—and modern businesses are using technology to cater to that need. Young Male Entrepreneur of the Year, law student and New Zealand representative in business strategy, Jesse Medcalf, gives a personal account of why retailers that don't keep up to date with technology might fall out of favour with millennials.

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TVNZ - NZ Marketing Awards 2014

The TVNZ NZ Marketing Awards recognise the many ways marketers shape successful businesses across communication, design, product development, service experience and internal culture. Now in their 23rd year, the awards celebrate those who not only deliver on business strategy but also lead business forward in new and innovative ways. Here are the winners.

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And another thing: how to win an award at Cannes

And another thing: how to win an award at Cannes

Advertising awards are very important. We know this because there are a lot of them and agencies spend a fortune entering them. Almost all of this money is wasted, says Paul Catmur, so here are some are some insider tips for those wishing to improve their odds.

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Up Periscope: a look at Twitter's live-streaming app

Up Periscope: a look at Twitter's live-streaming app

Periscope is an app focused on mobile live streaming. And it’s been getting a lot of attention in certain tech media circles for the last little while. So will anyone use it? What about copyright issues? And what's on offer for advertisers?

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Talking it up: why communications make reputations

Talking it up: why communications make reputations

Last week, Colmar Brunton and Wright Communications' released the first annual Corporate Reputation Index, with Air New Zealand, Z, Fisher & Paykel, Toyota and AA Insurance coming out on top. And those on the list prove that good communication is integral to business success, says Nikki Wright.

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Size matters: why businesses should care about responsive design

Size matters: why businesses should care about responsive design

Google recently changed its search algorithm to punish websites that aren't mobile-friendly. And with watches, car interfaces and who knows what else becoming internet-enabled, designing and building websites for a future where device size is unknown is paramount, say Sam Judson and Richard Allardice.

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Too many cooks in the content kitchen?

Too many cooks in the content kitchen?

Brands are now beginning to realise the true value of good content and how it can be used to increase sales/exposure/PR, says Robett Hollis. But now the big brands have a very big problem and a very big decision to make.

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Brand Black Caps: how do you measure success?

Brand Black Caps: how do you measure success?

The recent storyline couldn’t be better for the Black Caps. A dream run at the World Cup including winning in the last few balls against South Africa, record beating scores and packed grounds to experience the big occasions. So how has the Black Caps brand fared through this process? Julian Smith has a look.

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StopPress@SXSW 2015: Digital ‘doping’ presents challenges and opportunities for brands

StopPress@SXSW 2015: Digital ‘doping’ presents challenges and opportunities for brands

What is looking at our inbox and phone hundreds of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall? Saatchi & Saatchi senior digital strategist Ian Hulme found out at a SXSW session run by Hey Human called 'Neuroplasticity and Tech - Why brands have to change'.

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Google's mobile countdown: are you ready?

Google's mobile countdown: are you ready?

Back in February, Google made an announcement that said, as of 21 April, a website’s mobile-friendliness will increase as a ranking signal. And with 23 percent of all web searches now conducted on mobile, moving down the rankings could lead to a very real impact on the number of leads or sales a website generates, says Richard Conway, so you'd better get your mobile house in order.

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