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Selling the sizzle (and the sausage): the extremely definitive StopPress guide to the country's best ever summer ads

  • Advertising
  • December 13, 2016
  • Jihee Junn
Selling the sizzle (and the sausage): the extremely definitive StopPress guide to the country's best ever summer ads

Forget the snow-capped hills and crackling fires of our Northern Hemisphere neighbours, December in New Zealand is a time for sandy toes, salt sprayed hair, jandal tan lines, and barbecue lunches. And to accommodate this distinct holiday imagery, advertising agencies over the years have tailored their approach to campaigning in a bid to appeal to New Zealand’s sun-obsessed masses. So from the ridiculously weird to the downright ingenious, we look back at some of the best summer-themed ads this country has produced.

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Sky looks to draw a legal line in the sand as it takes on the news

  • Opinion
  • December 12, 2016
  • Matt Hayes
Sky looks to draw a legal line in the sand as it takes on the news

Sky may have recently won a case against illegal streamers of Joseph Parker's penultimate fight, but the company's time in the court system is far from over. And with another case against Fairfax, TVNZ and NZME yet to be decided, AJ Park senior associate Matt Hayes provides a legal perspective on Sky's litigious side.

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PR needs to spend less time feeding the haters

  • Opinion
  • November 28, 2016
  • Carrick Graham
PR needs to spend less time feeding the haters

PR specialist, former tobacco lobbyist and walking controversy machine Carrick Graham thinks PR firms need to spend less time appeasing aggrieved third parties and more time driving results for their clients.

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topics
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Bauer Beyond the Page
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The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Why virtual reality is more than meets the eye for marketers

  • Opinion
  • November 22, 2016
  • Dan West
Why virtual reality is more than meets the eye for marketers

FCB hosted its monthly School House session last week to discuss the possibilities for Virtual Reality (VR) for marketers beyond just gaming and entertainment. To interrogate the topic it invited, CEO of Imersia Dr Roy Davies, co-chair of IGDA Virtual Jamie Telford, VR producer at Conical Alejandro Davila and managing director of Pik Pok Mario Wynands, to be part of a panel hosted by FCB digital strategy director Dan West.

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What brands stand to learn from Justin Bieber

  • opinion
  • November 14, 2016
  • Claire Tutill
What brands stand to learn from Justin Bieber

2016 has been the year of Justin Bieber. So how did this once cringe-worthy teenage pop sensation turn into a worldwide superstar, and what can brands learn from his transformation? TRA marketing coordinator Claire Tutill takes a look.

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