True's head of strategy and planning, Janisa Parag, outlines four cultural currents from SXSW she believes will drive change in our market today.
Marketing, advertising & media intelligence
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Matt West and the EightyOne team headed to SXSW with some of the Dot Loves Data folk and on return, they've put together their top five picks for rising, impressive and debatable trends as well as advice for what New Zealand marketers need to start doing.
Brand Spanking director and creative strategist Mark Pickering shares his experience at SXSW, what he's learned from sessions and seminars, as well as the people he's met. To round off the week, he and Z Energy creative technologist Spencer Willis share five takeaways.
Whether you’re a suburban travel agent, a plumber or a hairdresser, customers now expect the same convenient and instant service they enjoy and expect from world-famous online stores and more local household brands. Xero executive general manager of customer success Nigel Piper takes a look at how small business owners can keep up.
Dallas Gurney looks at three developments in the next wave of content marketing, and how they can make an impact.
Our love affairs with brands start early, and will forever be tied to key moments in life, but can they endure asks Nick Sampson.
On International Women's Day, Ngaire Crawford takes on gender parity and the treatment of women in the media.
Colleen Ryan takes on diversity in marketing and communications and effective communication with women as employees, as customers and as shareholders.
Increasingly, experiences that’ll win customers’ favour will be the ones where businesses can reduce their mental load. Kate De Marco, senior CRM Planner at Track, takes a look at what brands can do to earn attention in consumers' busy lives.
Accenture Interactive’s Ben Morgan takes a look at how Kiwis are increasingly using their devices for everyday activities, and how organisations can keep up with the demand for content.
Longevity is the big demographic change ahead and it's happening now says Clare Hall-Taylor, a director at HT Group Ltd. Hall-Taylor says it presents a wealth of opportunities, and companies that don't make small and achievable adjustments now may risk losing their competitive edge.
Hunch managing partner Michael Goldthorpe enters the world of robots to see how fast they are evolving while people remain the same.
Vincent Heeringa takes a look at the state of content marketing and how its management determines its effectiveness.
Zavy's chief executive Dave Bowes looks at the Facebook algorithm changes from a marketing perspective. He offers three ways for brands to minimise the impacts on their metrics.
Following the announcement that Facebook will be refocusing News Feeds to favour posts from family and friends, Bauer Media's head of digital, Michael Fuyala, takes a look at what the changes mean for publishers and what should be considered when executing campaigns.