Colleen Ryan interviews NZ Post's chief executive David Walsh, and group general manager of customer experience, brand and people at NZ Post, Jo Avenell about transformation, leadership and the internet.
Marketing, advertising & media intelligence
Got a story? Email firstname.lastname@example.org
Young & Shand founder Duncan Shand says that much of the debate on programmatic misses the mark because it focuses on only one element of digital advertising.
Bay Audiology won the business transformation award at this year's edition of the TVNZ-NZ Marketing Awards. Marketing director Jacqueline Tibbotts sits down for a chat with TRA strategy director Colleen Ryan about the thinking behind the win.
Nike's slogan 'Just Do It' was inspired by the final words of a murderer. And DDB chief creative officer Damon Stapleton reckons this says a lot about creativity.
Insight Creative chief executive Steven Giannoulis has no qualms about participating in pitches. All he asks is that clients stick to a few simple guidelines.
WPP business director Mark Jenner heeds the advice of the long-running Dos Equis mascot and argues that agencies need to focus on their strengths rather than their weaknesses.
September 21 marks the five-year anniversary of the day when Facebook turned social media into just plain ‘media’. This date is probably worth noting, if not necessarily celebrating, as it marks the end of the dream of brands having unlimited conversations with their fans for free.
Humans have been talking to chatbots since the 1960s, but the tech has never been closer to going mainstream than it is now. TRA cultural strategist Antonia Mann considers what this means at a time when customer-centricity has become the buzzword of the day.
At a time when consumers ask more of the businesses, TRA's Antonia Mann argues that financial prosperity alone is no longer the only measure of commercial success. Increasingly, consumers want to know where their goods are coming from.
Having an idea is not the same as making an idea. And Damon Stapleton argues that the process of doing the latter isn't as easy as it looks.
With polls suggesting that we'll see a new government in office after the election, PR man Carrick Graham reckons the opportunity is ripe to influence the new players in charge.
Andrew Lewis argues that the answers to customer-centricity are unlikely to come from asking customers what they want.
TRA's Connon Bray takes a look at the customer experience lessons that can be learned from rom-com movies.
Self-confessed ad wanker Clint Ulyatt will be standing in the Mount Roskill electorate for TOP. He takes a few minutes to explain what's motivated him to shed his usual apathy and get involved.