Everyone talks about the ‘new New Zealand’ – but what’s really changed? What does this mean for your business and brand? And why do we see the same well-worn imagery of a New Zealand of the 20th century, rather than the 21st?
Marketing, advertising & media intelligence
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TRA head of strategy Colleen Ryan takes a look New Zealand's increasingly connected place in the world.
Jeremy Hunt, a director at Brand Spanking, shares his takeaways from the Experiential Marketing Summit in San Francisco.
We’ve all read various articles and heard chatter about the movement of agency services going ‘in-house’, moving into a consulting firm and/or being automated. Some of these changes are obviously justified but there’s some evidence that companies that move agency functions out of agencies may well end up producing worse work rather than better work. According to Simon Bird, it suggests there’s a sweet spot somewhere between idiot and global expert where open-mindedness and curiosity is maximised.
TRA head of strategy Colleen Ryan takes a look at Kiwi's fair and respectful nature.