Anthony Gardiner reckons that the SVOD incumbents should be very wary of Facebook's growing interest in this space.
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Compac's Perry Sansom reckons that it won't be long before consumers are talking about Zespris, Envys and Halos rather than generic items of fruit.
With Sky facing an onslaught of criticism from all directions, Receptive.tv's Sam Aldred offers his advice on a few changes that could help the brand.
In his tour of marketing automation, Michael Goldthorpe has encountered a few colourful characters along the way.
Dave Bowes argues that culturally relevant brands tend to listen to their audiences before choosing an angle.
After discovering a fake review on her website from a PR staffer, Consumer New Zealand's Sue Chetwin described PR agencies as the 'original fake news artists'. And this was an accusation that BlacklandPR director Mark Blackham took immediate exception to. Here's his response to Chetwin.
Mobile means moments, but as TRA's Colleen Ryan finds out, that doesn’t just mean hitting someone with content at the right time, but delivering the right experience for that specific moment.
We have a lot to talk about in 2017, but is this reflected in the conversations we’re having on social media? Zavy CEO David Bowes finds out what Kiwis talk about when they go online.
As Paul Catmur basks in the newfound power of his chief executive status, he muses on one of the few corporate psychopaths he's encountered in his time.
As a former journalist who still likes the weight of paper in his hands, One Plus One Kelly Bennett hopes predictions of the death of print are exaggerated.
Anna Calver, WREDA marketing and communications manager, discusses her relationship with Wellington and how the city is showcasing itself with its new 'My Wellington? It's personal campaign'.
What do napkins, chicken wings, malls and wine corks have in common? Millennials are being blamed for the death of all those things.
Damon Stapleton spots a few new faces at Cannes but finds comfort in the familiarity of what the event has always stood for.
Dow Design's Simon Wedde argues that you should give branding a fair go.
What colour is your Fidget Spinner? Can you stack and spin? Have you stepped up from standard to stainless steel? These are the big questions buzzing around primary school playgrounds right now. But what’s it all about? What is a Fidget Spinner? Why is it relevant in a marketing blog? And have we just forgotten about Pokèmon Go?