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Read this or the kitten dies

  • And Another Thing ...
  • June 16, 2015
  • Paul Catmur
Read this or the kitten dies

We humans like to think we're rational creatures. But we're not, says Paul Catmur. And marketers need to remember that.

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Simon Wilson's ten rules of 'Write Club'

  • Writing
  • June 12, 2015
Simon Wilson's ten rules of 'Write Club'

Whether you're a copywriter, a journalist, a press release peddler, a social media guru or a 'content producer', it's worth paying a visit to departing Metro editor Simon Wilson's school for people who can't write good. Here's what he's learned about the mysterious art of writing over the years.

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Horse's Mouth: Holly Whittaker and Philip Poole, Whittaker’s

  • Horse's Mouth
  • June 8, 2015
  • StopPress Team
Horse's Mouth: Holly Whittaker and Philip Poole, Whittaker’s

For 119 years, the Whittaker name has been synonymous with chocolate in New Zealand. But rather than resting on tradition, the small team has developed new products, collaborated with other brands and consequently left consumers curious about what will come next. Here are a few family secrets.

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Media Munchies: Theresa Gattung

  • June 5, 2015
Media Munchies: Theresa Gattung

Theresa Gattung was made chief executive of Telecom at the very young age of 37 and, after eight years in that stressful role, she took a well-earned break in 2007. Now she’s putting her efforts—and her capital—into a much smaller business, food delivery service My Food Bag. And with a 40 percent stake in a company that’s expecting revenues of $50 million this year, she obviously knows how to pick ‘em. Here’s how the self-proclaimed uncool entrepreneur spends her media time.

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Stay up with the payment play or watch the millennial money go elsewhere

  • Mobile
  • May 28, 2015
  • Jesse Medcalf
Stay up with the payment play or watch the millennial money go elsewhere

As Mary Meeker's presentation showed, modern consumers have become accustomed to getting what they want, when they want it—and modern businesses are using technology to cater to that need. Young Male Entrepreneur of the Year, law student and New Zealand representative in business strategy, Jesse Medcalf, gives a personal account of why retailers that don't keep up to date with technology might fall out of favour with millennials.

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