Interactive advertising is continuing its upward trajectory, generating more than $890 million for the full year in 2016 and more than $244 million in the fourth quarter, according to the latest IAB/PwC Online Advertising Report.
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Earlier this month, New Zealand’s media landscape saw the addition of Newsie. We chat to Sun Media directors Brian and Claire Rogers about taking regional news to the nation, moving away from clickbait and the banding together of New Zealand's independent publishers.
G.J. Gardner Homes is on a mission to make the home-building journey more enjoyable in its first campaign by 99’s content production unit, The Workshop.
Empty nest syndrome is not a matter to take lightly and Pedigree and Colenso BBDO are hoping to provide a solution, with an initiative to rehome the thousands of dogs from around New Zealand that have been rescued from abuse and neglect.
Are you what you think you are? Find out by getting our latest issue of NZ Marketing.
Saatchi & Saatchi and Starcom New Zealand have been appointed by Chorus as its new creative and media agencies, following a competitive pitch that began at the end of 2016. The win sees incumbent agency Contagion hand over the account.
All winners from the biggest local awards night in creative advertising.
David Paine, a leading figure in the PR industry, passed peacefully at home on Wednesday 15 March 2017.
Last night, Jono Pryor made headlines for breaking down during Jono and Ben when talking about the death of a friend and mental illness. His words have since been praised by the audience, but he's not the only one making mental illness the topic of a nation-wide conversation as New Zealand's rugby stars have also spoken up.
A turbulent 10 years: Leighton Howl on the flooded talent market, the decline in salaries and the explosion of new roles
‘Change’ and ‘fragmentation’ are difficult words to avoid when discussing the past 10 years in adland and it’s not a challenge exclusive to the advertising itself. With creative and digital talent agency The Pond celebrating 10 years in business, we sat down with founder and talent director Leighton Howl to hear about how the recruitment business has fared since it first opened its doors and how its number of represented talent has grown from six to over 400 professionals.
Julian Savea fans have been able to get a glimpse of the hard work that goes into his performance on the field and delve into the All Black's world in a bold video for G-Shock New Zealand.
StopPress understands Air New Zealand has appointed its media account across Australia and New Zealand to the Dentsu Aegis Network, bringing an end to the long-winded pitch process stretching back to September. UPDATE: Carat will manage the account in New Zealand, while Vizeum will take charge in Australia.
Auckland advertising agency Mr Smith is no more after it was acquired by global network Havas in a deal which has seen the agency's founding partners John O’Leary and Ben Handy head the local operation and a rebrand to Havas New Zealand.
Following on from its recent win of Manukau Institute of Technology, Hamilton-based agency King St has now picked up the media account for Beaurepaires.
Ben Rose takes a look at the US fashion industry to see how influeners generate sales.