With Collective and ASB are using Kiri, the 'True Rewarden', to help Kiwis rediscover the True Rewards programme.
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Summer may be here but Hallenstein Brothers has chosen to soak up the sun in Africa alongside the wildlife in the lastest of its ads featuring suited-up models where no suit has gone before.
'It's like crack cocaine': Effies international judge Chris Baker on the harmfulness of short-term thinking
The industry will this week again be raising a glass to the most effective advertising in the country at the Effie Awards. But this year, the event takes place in slightly more inhospitable conditions, with many questioning what marketing success even means anymore. Is it about ROI? Is it about long-term or short-term results? And if it is about long-term results, then why do we have awards events every year? This year’s international judge Chris Baker answers the big questions swirling around the Effies.
For 50 years, John MacDonald, a winner of the TVNZ Marketing Hall of Famer, worked in marketing. Earlier this year he spoke to NZ Marketing about his time in the industry and now, following his passing, we revisit that interview and find some timeless advice.
Carat Auckland has won the work of beauty giant, L’Oréal for the New Zealand market, while Carat Australia has retained the media planning responsibilities for the brand across the ditch following a trans-Tasman competitive pitch process. Update: comments from L’Oréal and FCB.
A series of sturdy fighters, preparing for the fight ahead, stoically stare at the camera while slipping coins into their gloves in this year's spot promoting the annual Les Mills Fight Night, which raises funds for Cure Kids NZ.
FCB managing director Fleur Head has resigned from the agency and plans to return to her hometown of Wellington by the end of the year.
With PHD New Zealand named Media Agency of the Year at the Spikes Asia Festival of Creativity 2017, we revisit our in-depth NZ Marketing interview with CEO Louise Bond and find a few hints as to what makes an agency successful.
The best creative ideas would exist only in the mind if it weren't for the craftiness of the industry's builders, the practical hands-on folks who actually build the things that advertising folks dream up. One such builder is Phantom Billstickers' Ethan Ruffles, who recently brought fruition to the eye-catching Game of Thrones campaign, which featured frames encrusted with icicles. Here are Ruffles' thoughts on working in the Phantom workshop and turning ideas into tangible things that people touch (and sometimes steal).
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
True and ASB are looking to carbo-load runners in the lead up to the ASB Auckland Marathon event on 29 October, with Fasta, a bespoke tagliatelle pasta embossed with supportive messages.
This week Woodstock, Vodafone and AMI get creative to announce a shift in direction.
From a dairy-centric slam poetry film to a high-tech scale that scans RFID chips in farm animals, to a new government website combatting cyber-crime, to an exhibition space housing Aotearoa’s iconic constitutional documents, the best in New Zealand Design for 2017 has been revealed.
‘We want to be the biggest digital agency for SMEs’: Yellow CEO Darren Linton on rebranding the business
As Yellow jettisons the long-running 'walking fingers' logo, CEO Darren Linton has laid out some ambitious plans for the future of the company.
AMI is kickin' it ol' school with rollerskates and hip-hop music to show off its commitment to making New Zealand a safer place in a new campaign via Colenso BBDO.