From outdoor to digital to good old fashioned print, advertising has taken many forms over the years. Now, in an innovative new way to promote its Baconator range, Wendy's is advertising on billboards in popular video games.
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New Zealand Jerky's new 'Serious Meat' campaign is no laughing matter as comedian Tim Batt's cow jokes fall 'udderly' flat.
Kudos to New Zealand Jerky, Anchor, Tower, Air New Zealand and Wendy's.
In an open letter published today, Eat My Lunch has called on members of Parliament to sign up for the service in a bid to help hungry kids around the country.
Stuff Fibre has awarded its account to Starcom New Zealand, following a competitive pitch involving a number of unnamed agencies.
Anchor has unveiled the next round of its 'Go Strong' brand platform, via Colenso BBDO, to promote its new range of Anchor Protein+ products as the providers of the strength needed to get through life.
As part of Idealog's Technology Month, it picked the brains of some of the movers and shakers in the industry to find out their favourite tech-related things, their biggest fears for the future and what other companies and individuals inspire their work. Here's Wrestler's Ben Forman.
Karma Cola and Wellington's Roxy Cinema have come together to create a Hollywood romance and Americana-inspired beverage called Roxy Cherry Cola.
Public Trust and Ogilvy & Mather are tackling the topic of death in the hope it will urge New Zealanders to better prepare for the future.
Pak'nSave has celebrated its birthday by bringing out Stickman's super hero alter ego in a ‘Super Birthday Deals’ campaign via FCB, featuring a Snapchat lens.
This week, Mi9 announced that it would take on the sales representation for Viacom-owned digital platforms, including MTV, Nickelodeon, Comedy Central and Nick Jr. And with this comes the promise of more local content.
Wendy’s and Augusto are getting real about bacon addiction in a new campaign to promote the range of Baconator burgers.
FlexiGroup is targeting millennials with a campaign by Federation and Lassoo Media for its new Oxipay product, which offers a modern credit solution for younger shoppers.
Through his Giggle Entertainment network of 1200 screens across the country, Del Shaw hopes to entertain customers sitting in waiting rooms. And as it turns out, generating a few laughs also has some business potential.
Finalists have been announced for this year's Best Design Awards. As always, they're a pretty talented bunch.