Bcg2 and sustainability specialists Go Well Consulting have teamed up to launch 'Bags Not', a campaign aimed to minimise and eventually eliminate single-use use plastic bags, non-recyclable plastics and other plastic waste from the New Zealand environment. We take a look at the aim of the campaign, speak to TRA partner Karin Glucina about its behaviour-changing features, and see what other countries are doing to eliminate single-use plastic bags.
We sit down with Caroline Atford, executive director of media in Nielsen New Zealand, to get her thoughts on the changing media environment, how measurement products are working to keep up, metrics as a reflection of device use and how New Zealand sizes up to the rest of the world.
Digging up the bones: the media agency commission debacle
Over the last week, the media agency commission model has been given the axe by the National Business Review. It's a decision headed by publisher Todd Scott, who dished out plenty of heat to media agencies on social media, including declaring that the "gravy train reign is over”. StopPress asked fellow publishers and agencies if the model is in fact long in the tooth, or if Scott and the NBR have barked up the wrong tree.
The Interactive Advertising Bureau of New Zealand has announced it's been working with publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem.
Cord cutting pundits have predicted the death of ye olde television for years. And while few would argue with Merja Myllylahti’s 2017 AUT Journalism, Media and Democracy summary when she said commercial television broadcasting showed signs of distress, the six-month interim reports released by New Zealand television heavyweights TVNZ and Sky TV had some surprises. We check in with the media owners and the media agencies to break down the facts and the figures.
Air New Zealand is currently experiencing turbulence after its the 'world's coolest safety video’ launched last week. However, despite the hiss and roar coming from some quarters, it’s social media tool, Zavy, shows that it’s been a positive outing for Air New Zealand’s Antarctica campaign.