As Sir Peter Blake often said, if it's not hard, it's not worth doing. And there's no doubt trying to get a bunch of young kids to stick to a script is fairly difficult. But one of the major pay-offs of working with children is that you might get to release an out-takes video, like this very entertaining behind-the-scenes number for Z's latest campaign by Assignment Group and Exposure's Kevin Denholm.
Marketing, advertising & media intelligence
MediaWorks head of brand and marketing Katie Mills has ended her long tenure at the media company, taking up the position of general manager of marketing and communications at infrastructure consultancy Opus International Consultants.