As Sir Peter Blake often said, if it's not hard, it's not worth doing. And there's no doubt trying to get a bunch of young kids to stick to a script is fairly difficult. But one of the major pay-offs of working with children is that you might get to release an out-takes video, like this very entertaining behind-the-scenes number for Z's latest campaign by Assignment Group and Exposure's Kevin Denholm.
Marketing, advertising & media intelligence
No one in the industry has found the perfect solution to consistently making money from online journalism, but this isn't due to a lack of trying. We look at three recent examples of the digital experimentation going on in the industry.