Z Energy sticks with Assignment

  • Advertising
  • April 10, 2015
  • Damien Venuto
Z Energy sticks with Assignment

Following a creative pitch understood to have involved several unnamed agencies, Z Energy has made the decision to retain Assignment group on its account.

"We’ve been through a very thorough process to review our brand agency partner," says Z Energy spokesperson Jonathan Hill. "At the five- year mark of our journey as a local company (1 April) the time was right for us to review this part of our business; particularly with the focus and importance we place on brand."

At the end of this process, Z Energy decided to stick with the incumbent. 

"We’ve satisfied ourselves through this process that there remains a good creative alignment between the two companies and we look forward to continuing to work with them," said Hill. 

The Z Energy account is split into three parts: retail, creative and digital. And back in December, when the energy company reviewed its digital account, it also decided to stick with the incumbent, keeping Heyday on the books (the retail account is held by JWT).

According to Nielsen's rate card figures, Z Energy spent over $6.8 million on advertising over the course of 2014 and, if the three-year trend is anything to by, then this should increase over the next few years. 

Both Z Energy and Assignment Group were asked which other agencies were involved in the pitch, but both declined to comment. However, StopPress understands that Colenso BBDO was among those vying for the account. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

New World and Clemenger Group launch 'Enjoy Better'

  • Advertising
  • November 15, 2018
  • StopPress Team
New World and Clemenger Group launch 'Enjoy Better'

To ensure the new long-term brand platform for New World was a success, everybody in the company needed to chip in. The final product is a result of a collaboration between Foodstuffs, 99, ColensoBBDO, Fish and justONE.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit