Y&R wins HRV account

  • Advertising
  • November 30, 2011
  • Cath Winks
Y&R wins HRV account

Y&R has won the total HRV business including strategy, creative, media, digital, and direct after a competitive tender process.  The incumbents were the Brand Group and Hunter Media.

“We’re stoked to be working with the team at HRV. They have a fantastic product with substantial growth opportunity” said Jon Ramage, Y&R's chief executive.

“This is a great win for our team and shows the value of our new talent across the board in creative, planning and digital,” Ramage added.

HRV will use MEC, Y&R’s independent media arm for all channel strategy, planning and buying.

“We chose Y&R because we wanted a partner that had the necessary range of skills and expertise to help drive the business to the next level. We have a number of very exciting initiatives planned in the coming months and Y&R will play a crucial role in bringing them to market,” said Justin Boyes, general manager marketing at HRV.

FYI CHERRY, RHYMER and MERCY are just some of the words made from scrambling letters Y&R, HRV, and MEC, in case, like us, you were wondering.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit