Y&R NZ and Y&R Engage have been appointed agency partners of supplement brand Go Healthy.
Y&R went up against Special Group and 99 for the account of the leading brand of premium natural health supplements which has its sights set on growth and international market development.
Go Healthy was founded by Greg Driscoll, Lisa South and Kurt Renner out of Wellington in 2008 and is the brand under which Better Health Company sells its products through pharmacies and health food stores.
Late last year, Better Health sold 80 percent of its business to ORA New Zealand, a private equity fund controlled by China Diamond Holdings, a pan-Asian fund manager based in Singapore.
Go Healthy CEO Scott Johnson says as Go Healthy embarks on the next stage of its growth journey, both here and offshore, it’s important the business aligns with world class business partners who share its vision for the future and can help deliver it.
“With Y&R we believe we have just the team to do that. From their raft of exceptional work and what they showed during the pitch process, it’s clear they are a business that’s not afraid to push the envelope and we like that. We jointly look to challenge the status quo and are therefore exceptionally excited to be working with them,” says Johnson.
CEO/CCO of Y&R NZ Josh Moore was just as complimentary about the new partners, saying the team can’t help but get excited about the potential of a partnership with a group of exceptionally smart, highly motivated, and collaboratively minded business owners and stakeholders.
“From the first meeting and throughout the entire pitch process, it was clear to us that this was a group of people and brand we had to work with. Their ambitions, values and entrepreneurial spirit align perfectly with ours,” he added.
The brand’s expansion is not a first for Driscoll, who was one of the Kiwi trio that founded Gourmet Burger Kitchen (GBK) in 2001 in London. Driscoll and business partners Brandon Allen and Adam Wills later sold the restaurant to Clapham House in 2005. The new owners quickly expanded GBK into a franchise, with a raft of restaurants opening in the UK as well and offshore markets.
Thereafter, the company was sold to Capricorn Brands in 2010 and then again to Famous Brands in 2016.