After a few years of quiet on the Y&R NZ front, it's been pretty much all good news recently, with a host of new accounts locked in and some big creative hires to brag about. And it's continued down that positive track by naming Saatchi & Saatchi Wellington's associate creative director Scott Henderson as its creative director in Wellington.
Henderson has worked in the Wellington market for the last decade, originally at Clemenger BBDO and for the last three years at Saatchi Wellington. In this time he has won both local and international awards for creativity, advertising craft and effectiveness, and been a significant contributor to new business success. He has also gained a wealth of experience in government and social marketing across highly effective behaviour change, information and recruitment campaigns (including this for Women's Refuge).
“Wellington has a small tight creative community and it’s very hard to prise great people out of other agencies, so we are very happy to have recruited not only one of the capital’s best creatives, but also a great creative director," says Josh Moore, the newly returned executive creative director of Y&R NZ. "...At Y&R we recognise that Wellington and Auckland are of equal importance and have distinct cultures. Creating a very strong Wellington offering to match our Auckland offering is core to our strategy of creating New Zealand's most compelling agency."
Henderson says Moore and the senior Y&R team have "a clear vision for the agency that I believe in and respect—and their recent run of success speaks for itself. It's a team and culture that I'll be proud to be part of, and I look forward to contributing to the agency's ongoing success".
Having banked the successes of 2011, Grant Maxwell, general manager of Y&R Wellington, says it will aim to build on that for 2012 with the arrival of Henderson, who will work closely with ideas director Jason Wells.
"The Wellington market has it’s own unique characteristics, so Scott’s local knowledge, especially in government and social marketing, will be hugely valuable. Nationally with Maria Ward as creative director in Auckland and Scott we now have world class creative leadership in place and together we’re poised to deliver great results for our clients across the country."
Globally, he says Y&R is on track to reinvention and while there’s a way to go yet, it’s an exciting place to be.
"We aim to be the network of choice for clients in the near future as we move to a global boutique agency model: deeply resourced, fast, nimble and local," he says. "Now we boast some of the best talent in the country we intend to embrace the Kiwi tradition of punching well above our weight, rapidly becoming a key pillar of the Y&R network and key partner to New Zealand’s most innovative marketers.”