Y&R embraces its inner manchild for new Roadies campaign

  • Advertising
  • February 1, 2012
  • Ben Fahy
Y&R embraces its inner manchild for new Roadies campaign

Youtube Video

Youtube Video

Youtube VideoWe've seen plenty of manvertising in recent times, with the likes of Mammoth, Lion Red, Speight's Summit and NZTA all taking the over-the-top masculine approach to appeal to the guys (and, often, the girls). Obviously, the next logical step in this creative evolution was manchildvertising, so, to launch Arnott's Shapes Roadies in the New Zealand market, Y&R Auckland and Finch director Alex Roberts constructed an oversized carseat, embraced the green screen and filmed "three manchildren on a roadtrip behaving like manchildren on a roadtrip" as part of its rather absurd but quite funny 'Feed the Manchild' campaign. 

Youtube VideoAnd, for your comparative pleasure, here's how the Aussies did it.

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Air New Zealand claims September Ad Impact award

  • Ad Impact
  • October 19, 2017
  • StopPress Team
Air New Zealand claims September Ad Impact award

It was a busy September with a range of brands releasing new spots in the lead up to the warmer months of the year. There could, however, only be one Colmar Brunton Ad Impact winner, and this time we saw a repeat winner step up to the podium.

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