YouTube’s most-watched ads so far in 2015, FCB the only Kiwi agency to make the cut

  • July 21, 2015
  • StopPress Team
YouTube’s most-watched ads so far in 2015, FCB the only Kiwi agency to make the cut

Google has released its half-yearly list of the most watched YouTube ads by New Zealanders, with Hyundai being the most eyeballed by us. An ad by FCB New Zealand also made it onto the list with its ad for Sony featuring Rambo the ‘octographer’.

The YouTube leaderboard is calculated using an algorithm that factors in paid views, organic views and view rate (how much of a video people chose to watch), according to Google.

Here’s the list:

1) Hyundai: A Message to Space

This ad is about Stephanie from Houston who misses her astronaut father who works at the International Space Station. She comes up with a message which is written by the tyre tracks of 11 Hyundai Genesis and delivered to her father in space. The message has been officially recognised as “The largest tyre track image” by the Guinness World Records.

2) Pandora: The Unique Connection

Pandora carried out a small experiment to illustrate women’s uniqueness. It got six women and asked them to blindfold their children. The children were guided towards the group of women and were asked to choose which woman was their mother according to their senses and intuition. The children aged three to nine succeeded in finding their mothers.

3) Sony: World’s First Octopus Photographer

Sony and FCB gave Rambo the octopus a camera and taught it how to take photos of visitors to Kelly Tarlton’s aquarium. Rambo used the Sony cybershop TX30 underwater camera. Visitors were able to make a $2 donation to the Sea Life Trust at scheduled times to have their photo taken by the cephalopod.

4) Adidas: There will be Haters

Haters gon’ hate is one of the take home messages from this Adidas ad which features footballers Gareth Bale, James Rodriguez, Luis Suárez and Karim Benzema with their shiny new boots. And while punters may not be able to easily achieve their success, they can at least own the shoes.

5) Lego: City Swamp Police - The Wild Chase Mini Movie 3D

Though this ad is dubbed as a “mini movie”, one could almost picture it being a full-blown feature film. The graphics are great, the plot is fun and the action exciting. In this story two crooks are fleeing from a bank robbery. When they see an abandoned demolition site they think they’re safe but every direction they turn new dangers await them, including swamp-dwelling alligators and the Swamp Police.

"If the ad is captivating enough, people on YouTube will keep watching. New Zealand's most watched ad of the first half of 2015 is over four minutes long, and the average duration of ads on the leaderboard is over two minutes,” says Google New Zealand country manager Tony Keusgen. “The ability to engage with customers online using long-form content is a great opportunity for brands who want to tell a deeper story."

"Online, great ideas are rewarded. Hyundai's epic 'Message to Space' ad has now had almost 70 million views globally - a giant leap for Hyundai,” Keusgen says.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The graft and the glory. But mostly the graft.

  • Opinion
  • August 23, 2017
  • Vena Crawley
The graft and the glory. But mostly the graft.

While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit