yMedia challenge sees marcomms powers used for good, rather than evil

  • Advertising
  • August 18, 2010
  • Simon Pound
yMedia challenge sees marcomms powers used for good, rather than evil

Youtube Video

The yMedia awards are set to be dished out tonight. And Simon Pound is fighting the good fight on the frontlines.

yMedia is a group that brings together students, the communications industry and not-for profits to take part in a glorious event called the yMedia challenge. Over eight weeks teams are formed where students and an industry mentor are given a not-for-profit and set about using information communication technologies (ICTs) to help get their messages across so they can do what they do slightly better or solve some problem in their work.

The idea is that these groups do not often have expertise in the tech world—yet more and more a web presence and identity and ability to use ICT is needed. On top of that there are many programmes that can help not-for-profits function efficiently, such as Google apps for spreadsheets and word processing, or things like Give a Little for fundraising.

These teams then compete to do the best project. It might be branding, it might be web design, it might be a name change or it might be an initiative like forming a committee made of school kids, like one group did for Artstation, when their brief was to build links to those very same youth.

It is a super cool idea run by some very switched on people. And I recommend heading along and checking out their website and having a look through some of the blogs outlining how the teams went about their tasks. It is really quite inspiring that this many students got this much work out and gave so much to the project.

So, if this is something you are interested in, go and talk to them. Maybe you are a student and would like to be involved next year, maybe a non-profit that could use a hand or maybe an old advertising bod that might want to give a bit back.

And if you're really keen, here are the links to the final videos from all 20 teams this year.
Team 1: http://peopleeater.tumblr.com/post/925770096
Team 2: http://team2.tumblr.com/post/925734123/final-video
Team 3: http://cedproject.tumblr.com/post/925883366/final-video-blog
Team 4: http://wasteresourcestrust.tumblr.com/post/925539894/our-summary-of-our-project-for-ymedia-challenge
Team 5: http://cpag.tumblr.com/post/925509852/final-video-blog-thing
Team 6: http://ecpatymedia.tumblr.com/post/923822069/as-part-of-the-ymedia-challenge-2010-t6-has-been
Team 8: http://team8.tumblr.com/
Team 9: http://groupnine.tumblr.com/post/925717644/wow-what-a-journey-these-eight-weeks-have-been
Team 10: http://team10.tumblr.com/post/920792367/a-team-10-overview-final-vlog
Team 11: http://designasaurs.tumblr.com/post/922005982/check-out-out-last-video-enjoy-xo
Team 12: http://force12.tumblr.com/post/925637679/the-fourth-and-final-video-of-the-force12-video
Team 13: http://group13-tracks.tumblr.com/post/925579626/our-last-video-blog
Team 14: http://group14ymedia.tumblr.com
Team 15: http://urbanpantry.tumblr.com/post/921266698/our-final-video-for-the-challenge-whooooooo-8
Team 16: http://ymedia-ae.tumblr.com/post/925415590/our-final-video-update
Team 17: http://thunder-inc.tumblr.com/post/921895217
Team 18: http://teamyouthworx.tumblr.com/post/925027024/final-video-unfortunately-this-is-what-happens
Team 19: https://gmx.com/dereferrer/?target=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D76g-TrhWT5Q
Team 20: http://ymedia20.tumblr.com/post/925156383/final-video-cant-believe-it-think-we-are

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The Last Post: Luck and Insecurity

  • Advertising
  • December 15, 2017
  • Damien Venuto
The Last Post: Luck and Insecurity

At the end of another year, outgoing NZ Marketing and StopPress editor Damien Venuto finds that a bit of serendipity always helps to keep us ahead of self-doubt.

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