Yellow wraps Aim, now aims with Rapp

  • Marketing
  • October 20, 2009
  • Frances Chan
Yellow wraps Aim, now aims with Rapp


Rapp has been appointed the direct marketing agency partner for Yellow. This follows two successful strategic projects completed by Rapp for Yellow over the last year.

Yellow achieved high brand awareness through its Yellow treehouse campaign. “Now we want to apply that same focus to our customer experience and business-to-business relationship marketing. We are confident we can do this admirably with Rapp,” says Yellow marketing director Kellie Nathan.

So after many years of service it’s farewell to former DM agency Aim Proximity. Yellow thanks Aim for all the award-winning memories, but now it’s a wrap. Colenso BBDO remains the lead agency partner for Yellow and will continue development of all brand and digital work.

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Experience is everything

  • Voices
  • November 21, 2018
  • Matt Barnes
Experience is everything

The term 'Experience Design' has been used as a catch all for many things, and as the name suggests, it is a meta-term that can encompass a huge variety of disciplines. Experience can be anything right? It is how we encounter and navigate the world around us. Is a film director an experience designer? An architect? A designer of the humble teapot? A viticulturist? An artist? The answer is all of the above, for what on earth isn’t experience?

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