Rapp has been appointed the direct marketing agency partner for Yellow. This follows two successful strategic projects completed by Rapp for Yellow over the last year.
Yellow achieved high brand awareness through its Yellow treehouse campaign. “Now we want to apply that same focus to our customer experience and business-to-business relationship marketing. We are confident we can do this admirably with Rapp,” says Yellow marketing director Kellie Nathan.
So after many years of service it’s farewell to former DM agency Aim Proximity. Yellow thanks Aim for all the award-winning memories, but now it’s a wrap. Colenso BBDO remains the lead agency partner for Yellow and will continue development of all brand and digital work.
While the industry focus is often placed on flashy bits happening on the surface, Contact Energy chief customer officer Vena Crawley says it's often the hard graft beneath the surface that makes the difference.