Yellow wraps Aim, now aims with Rapp

  • Marketing
  • October 20, 2009
  • Frances Chan
Yellow wraps Aim, now aims with Rapp


Rapp has been appointed the direct marketing agency partner for Yellow. This follows two successful strategic projects completed by Rapp for Yellow over the last year.

Yellow achieved high brand awareness through its Yellow treehouse campaign. “Now we want to apply that same focus to our customer experience and business-to-business relationship marketing. We are confident we can do this admirably with Rapp,” says Yellow marketing director Kellie Nathan.

So after many years of service it’s farewell to former DM agency Aim Proximity. Yellow thanks Aim for all the award-winning memories, but now it’s a wrap. Colenso BBDO remains the lead agency partner for Yellow and will continue development of all brand and digital work.

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Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success

Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebration. We break down the results to see how More FM, Magic and Coast had standout performances, while The Breeze and Mai lost some footing.

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