Year in Review: The Research Agency

  • Year in Review brought to you by Marsden Inch
  • January 21, 2013
  • StopPress Team
Year in Review: The Research Agency

While the research industry as a whole shrinks, The Research Agency continues to grow, with new staff, new clients and a few awards in 2012. Main brains Andrew Lewis, Amber Coulter and Connon Bray speak their piece. 

1) Favourite campaign

http://www.youtube.com/watch?v=BTu9X1IUiMoPedigree Doggleganger. Map your face to find the perfect dog doppelganger. Genius.

2) Least favourite campaign

http://www.youtube.com/watch?v=v-YiklY7qF4

http://www.youtube.com/watch?v=nt4rdfbMSvcA tie between BNZ ‘Be Good With Money’ and Westpac ‘Start Asking’. Big banks getting very parental and ponderous. A disconnect with where banking is going from a consumer perspective, in terms of the role it plays in their lives and the values they seek.

3) Best brand 

Crane Brothers. Small, crafted, fabulous website, stay true to their brand essence and deliver every time. Could teach the big brands a thing or two.

4) Best stoush

Kim Dotcom vs. ‘the Johns’ (Key and Banks). He’s the gift that just keeps giving.

5) Heroes

Barrack Hussein Obama.

6) Villains

Brendan Horan. As John Key says, the range of opinions on the future of MP Brendan Horan is similar to people's reaction to pornography. "It's shades of grey. It's like pornography, everyone knows it if they see it but everyone has a different definition of it."

7) Most memorable marketing moment

The Obama campaign. Visionary use of research and data science to create ‘hyper’ strategy and targeting. Along with clever use of social media to engage the target. And The Research Agency winning the Excellence in Marketing Award at the Westpac Business Awards. Showing research companies can market themselves as well as anyone else can. 

8) A few predictions for 2013

Marketers will start to realise that no-one really watches TV ads properly/at all anymore.

Businesses will decide that a social media strategy beyond simply building up likes is required. Questions will be raised about what consumers want from business in this space.

Xero to replace 42 Below as our go-to success story.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit