Year in Review: Paul Hancox, MediaWorks

  • Year in Review, brought to you by Font
  • January 1, 2015
  • StopPress Team
Year in Review: Paul Hancox, MediaWorks

In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here's what Paul Hancox, commercial director at MediaWorks, thought about 2014.

1. Favourite local campaign that isn't yours

Spark's The Boroughs. Ground breaking. I love it.

2. Favourite campaign that is yours

For me it’s 3. It has the human touch and insights into what Mike McRoberts and co are really like.

3. Favourite international campaign

The Jaguar #GoodToBeBad campaign starring various British villains.

4. Least favourite campaign

I’m sure there is a brand whose campaigns are usually amazing, but who were a bit off form in a campaign last year….but everyone tries hard.

5. Your own biggest success

The Edge TV. #1 music television channel, and commercially very successful. 

6. Favourite magazine/website/TV show/radio show/podcast/news service/app/song/other 

App - Spotify 

TV show - Ray Donovan

Website – theedge.co.nz

Radio - Jono & Ben on The Rock 

Song - anything by Duran Duran

7. Most ridiculous buzzword

Multi-platform

8. Best innovation

Uber cabs – amazing.

9. Most over-hyped ‘innovation’

iHeartRadio

10. Best brands

Paul Henry.

11. Best stoush

Nothing to see here.

12. Heroes

Wendy Palmer. 

13. Villains

Mr Packson. 

14. Predictions for 2015

MediaWorks launches another outstanding radio brand and owns 7.30pm on television. And, of course, bigger budgets!

  • According to Font's recent survey, 43 percent of marketing professionals in New Zealand are looking to change jobs next year and 65 percent will be re-evaluating career plans over the Christmas period. So check out some of the roles Font has on offer here and have a gander at the infographic based on the survey results here

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Sponsored content

The voice of a nation

With election hype sweeping the nation’s attention, television is once again playing a central role in keeping New Zealanders interested and informed. The medium has ...

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit