Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Jordanna Murray, Microsoft New Zealand's Windows and Surface product marketing manager, has to say.
1. Favourite local campaign that isn't yours
BNZ 'Be Good With Money' ads. I can’t say I loved them with the American voice over, but I still think they did a great job at getting people talking! I also always love the campaigns that the Health Promotion Agency do for Depression.org.nz.
- Check out the StopPress picks of the year here.
2.Favourite campaign that is yours
'Bring your Dreams to the Surface' – giving all creative Kiwis the chance to win a year’s salary to follow their dreams. The winner was Carena West from Carena West Swimwear. It has been incredible working with her as a brand ambassador for Microsoft Surface this year.
3.Favourite international campaign
'The Lonely Girls Project' for Lonely Hearts lingerie – the fact that Lena Dunham and Jemima Kirke took part was especially awesome. And now I want ALL the Lonely lingerie. All of it. Also really loved Frank Underwood running for president as part of the House of Cards new season launch! Insanely clever!
Image from The Lonely Girls Project.
4.Least favourite campaign
Sexist ads for Carl’s Junior make me want to be sick.
5.Your own biggest success
Winning a Rising Star Award at the Reseller News Women in ICT Awards night!
6.Most significant launch/innovation/thing of the year
Holographic computing being accessible to all through Microsoft Hololens! I have to say that though because I’m in IT right…But seriously BLOWS. MY. MIND.
7.What should be un-invented?
Heeled sneakers. And fake face freckle stickers.
Image from Frechyourself.com.
8. Lamest trend
Snapchat. I don’t know if we can still officially call this a trend as it seems here to stay, but man I am NOT a fan of Snapchat.
9. Best brands
I’m always finding new brands that I love, but at the moment it’s Lush. I love their products and organic ingredients, their marketing, their sustainability policies, their recycling programme, their community and VIP nights, the staff they employ… everything feels so genuine. Maybe I’ve just been very sucked in by their fantastic messaging. I also still love Karen Walker. When Bella Hadid was seen in her glasses this year I was SO proud. I love that she is taking Kiwi designs to the world.
Image from Karenwalker.com.
10. Best stoush
Vegans vs meat-lovers, yogis vs boxers/high-cardio-lovers.
Obvious choice of 2016 – starts with a 'T' and ends with 'rump'.
13.What died in 2016?
Unhealthy choices (why is everyone so healthy now??). I also think hierarchical workplaces have started to die, and are hopefully on the way out for good. The way we are working together in business is changing so much, which I welcome with open arms.
14.What’s the biggest mistake marketers will make in 2017?
Trying too hard and not being genuine. Passion for what you do and belief in your ideas definitely comes across in your campaigns.
15.Will the robots become sentient and kill us all (asking for a friend)?
Absolutely. I already have my silver paint and my robot dance practiced, all ready to blend in.