Year in Review: Andrew Hawley, Touchcast

  • Year in Review, brought to you by Font
  • December 30, 2014
  • StopPress Team
Year in Review: Andrew Hawley, Touchcast

In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here's what Andrew Hawley, managing director of Touchcast, thought about 2014.

1. Favourite local campaign that isn't yours

DDB's Bring Down the King for Sky

2. Favourite campaign that is yours

Extreme Unboxing Samsung S5 for Spark

3. Favourite international campaign

24 hours of Happy / Epic Split

4. Least favourite campaign

Pita Pit / Skinny

5. Your own biggest success

Helping launch Spark.

6. Favourite magazine/website/TV show/radio show/podcast/news service/app/song/other

Vice/This Advertising Life blog/Hyperlapse app

7. Most ridiculous buzzword

Phygital

8. Best innovation

Landing a probe on a moving asteroid / Google cardboard

9. Most over-hyped ‘innovation’

'Innovation' itself / Apple Watch

10. Best brands

Stolen Rum / Iceland / Volvo Trucks

11. Heroes
Lorde / Jean Claude Van Damm / Elon Musk / Banksy / Sagmiester & Walsh

12. Villains
Tony Abbott

13. Predictions for 2015

YouTube will run out of space or YouTube will be run out of space

  • According to Font's recent survey, 43 percent of marketing professionals in New Zealand are looking to change jobs next year and 65 percent will be re-evaluating career plans over the Christmas period. So check out some of the roles Font has on offer here and have a gander at the infographic based on the survey results here. ​

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