There were 300 entries from 33 countries for the Google-sponsored IxDA Interaction Design Awards. And Xero has beaten corporate giants Nike and Windows Phone 7 to take out the “best in class for global interaction design” award.
Youtube VideoXero's cloud-based software allows users to see their cashflow in real time by connecting accounts and processing transactions as they happen. And its mobile app lets users view their bank balances, invoices, bills and expenses on the run, as well as invoice customers and upload receipts.
Xero, which was founded in 2006 by tech entrepreneur Rod Drury and small business accountant Hamish Edwards and now has 60,000 customers, was the only New Zealand company to be nominated for and win an IxDA award. Stimulant/Sifteo's pretty frickin' amazing Loop Loop took out the best in show.
“It’s awesome to see our team get recognised alongside some of the most innovative designers in the business," says Xero’s head of design, Philip Fierlinger. "You wouldn’t expect to see an accounting system sitting in the company of some of the world’s sexiest, most ground breaking products."
IxDA president Janna DeVylder said: “Great interaction design does not suddenly appear; it’s through a considered design process, understanding of behavior, and clear intent that these projects shine."
And while Xero is still waiting to break even, a recent filing to the stock market shows it hopes to double revenue in 2012 (the 2011 financial year saw revenue of $9.3 million and a loss of $7.5 million).