Grabaseat is known for its slightly risque promotions, such as last year's Cougar Army at the NZI Sevens, and, with the arrival of Rico on the scene, the naughty child's sense of marketing humour even seems to have rubbed off on its more staid parent Air New Zealand. Grabaseat has continued that trend for yet another pseudo RWC campaign called the World Trophy of Fun.
We received an email this morning that read: "Grabaseat WTF ... it is definitely a wtf alright. Over the line or borderline?" Aside from using the widely used—and, for some, offensive—acronym WTF, there's nothing too controversial. But, as we're on high MEMA alert, our spidey senses tingled and we thought this could be yet another contender in the 'my, isn't that a cheeky way to leverage off the RWC' stakes.
If this is your first experience with Fun, we have plenty of stuff to get you started. Make sure you know the Rules of Fun, impress your friends with your knowledge of the History of Fun and, when you think you've got the hang of things, send us one of your WTF Pictures to win some choice prizes, including a trip for 2 to L.A....We want to create international attention with the Fun we're having in this country. Yes, from now on, when the people of world think of New Zealand, they'll think WTF.